Until recently, the Chief Marketing Officer (CMO) was responsible for developing traditional strategies to promote their business and convert customers. However, with the advent of digital, social, and mobile technologies, a new demand for a positive customer...
Low-quality leads are one of the big elephants in the room in marketing today. To demonstrate the effectiveness and show that the numbers are moving, a lot of marketers focus too heavily on metrics that reflect low-quality leads. But it’s the high-quality leads that...
It’s common for marketers to make a whole lot of fuss about timely deploying well-crafted email marketing campaigns. The hubbub is justified! Without the right promotional email that carries well-placed CTAs, it becomes exceedingly difficult to get prospects to...
Running an email newsletter campaign for the B2B market is a lot like running a newsletter in any other industry segment. You’re going to need to set up situations where subscribers will actually open up your messages. One of the biggest issues you’ll face...
Back to school season is here, but this time of year isn’t just for the kids anymore. Adult education is going through the roof. These days, the number of adults — including those with college degrees — who are going back to school is constantly increasing....
Many companies are still designing their ad campaigns to target desktop audiences with an effective mobile marketing call-to-action as an afterthought, at best. And yet, consumer use of mobile devices surpassed desktops and laptops toward the end of 2016. Google...
