Organic SEO is a powerful way to gain authority in your industry. But how do you improve something that happens naturally? Contrary to what the name implies, there are many ways you can influence the organic search traffic that comes from search engine optimization....
Recently, I watched a social media video that said people don’t look at pictures anymore, so they’ve begun posting their pictures in a video format. Then, the creator played a couple-second long video of a still image with background music. While the video was meant...
Getting a business started can feel like climbing Mount Everest. The constant battle that comes with making a name for your business and fighting the competition, can be physically and mentally draining. But when you experience success, it feels like the thrill that...
At some point, every business experiences a period of stalled growth, and it’s likely that more businesses will experience a slow down in our uncertain economic times. A stall may be caused by any number of reasons. There may be an oversaturation of the market, a lack...
On Facebook alone, there are more than 300 million photos uploaded each day, and every minute there are 510,000 comments posted and 293,000 statuses updated. When you think about Instagram, Snapchat, TikTok, and Twitter those numbers just keep growing. There are also...
Search engine optimization can be one of the highest-yield investments you make in your brand. But if you’ve spent much time with SEO, you know it’s both an art and a science. Emphasis on “science.” Because let’s be candid. A thoughtful, beautifully-written piece of...
Picture this: You’re scrolling through the latest business news, sipping your coffee, when a statistic jumps out at you. Nearly 70% of online experiences start with search. What? No way. That can’t be right. You tap the microphone icon on your phone. “What percent of...
Take a look at any “SEO checklist” and you’ll find hundreds of factors you could include in an SEO strategy. It can be hard to know where to start. As you’re evaluating search engine optimization techniques, here are the five most important factors to consider. What...
The future is digital. These days, optimizing your digital content for search is crucial to position your marketing strategy for the future. Ready to incorporate search engine optimization into your marketing plan, but not sure where to start? Here are some search...
As a marketer, you know SEO is important for your brand. You might have tried a few SEO tactics here and there. But were they rooted in a solid SEO marketing strategy? Did they achieve what you expected? To make sure your SEO efforts are providing the best possible...
