We all knew that marketing had changed forever once consumers began using smartphones to price-check products and services. True, in-person shopping still has the considerable advantage of immediacy — customers can take your products home right now — but profit...
Is there anything more disappointing than stumbling upon a treasure map that ultimately leads to…nothing of any real value? And yet, businesses that over-emphasize the use of advanced search engine optimization (SEO) tactics to the detriment of their content...
The customer journey starts from the moment someone hears about your product’s name. Consequently, it’s important to get off the ground running as early as possible to maximize your chances of converting them into a customer of your retail brand. An overall brand...
In a world where traditional marketing can feel gimmicky and forced, authenticity is key. By now you’ve likely heard of thought leadership, you may have even been tasked with creating a strategy, but what is it? Thought leadership is about educating your audience,...
Naturally, we all want our products and services to enjoy an excellent reputation and increased visibility. However, many of us have been in the PR digital strategy game long enough to know that the best values don’t always rise to the top or appear on “Page One” of...
Your brand’s reputation and credibility is an important part of how you are received by key audiences. A brand that is credible will have better relationships with consumers and a strong loyal customer base. Credibility can also help you overcome a crisis faster and...