Until recently, the Chief Marketing Officer (CMO) was responsible for developing traditional strategies to promote their business and convert customers. However, with the advent of digital, social, and mobile technologies, a new demand for a positive customer...
Lockdown, stay at home, work from home – for nearly 2 years, people have been encouraged to stay in more and go out less. This has had a huge impact on people’s lifestyles, and subsequently, on the customer journey. More people are accustomed to the convenience...
Are we actually living in a post-cookie world? Advertising and marketing professionals have been preparing for the death of cookies since Google first announced its plans to make third-party cookies obsolete at the start of 2020. But here we are, nearly two years...
Low-quality leads are one of the big elephants in the room in marketing today. To demonstrate the effectiveness and show that the numbers are moving, a lot of marketers focus too heavily on metrics that reflect low-quality leads. But it’s the high-quality leads that...
People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this older one. But one of my biggest secrets is that I don’t spend nearly as much time writing as you might think. I am opportunistic with...
