PR & Media Visibility
We help businesses and thought leaders break through the noise by securing strategic media placements that build trust and establish market authority.
Our integrated approach combines traditional PR, digital storytelling, and media relationships to amplify your message across the channels that matter most to your audience.
If you're facing any of the following PR & Media Visibility challenges, it might be time to rethink your strategy:
Problem 1: Your expertise isn't reaching the right audiences despite having valuable insights to share with your industry.
Problem 2: Your business struggles to differentiate itself from competitors and lacks the credibility markers that drive customer trust and premium pricing.
Problem 3: Your company's thought leadership efforts feel scattered and aren't translating into meaningful media coverage or speaking opportunities that drive business growth.
We turn brands into market leaders.
PR & Media Visibility Capabilities
Strategic media placements and brand positioning that builds credibility and industry authority.
Digital PR
Strategic digital public relations campaigns that secure high-quality media coverage and build brand authority online. We develop compelling story angles, pitch journalists at top-tier publications, and create newsworthy content that generates valuable backlinks and brand visibility across digital media channels.
PR (traditional & press)
Comprehensive public relations strategy combining traditional media outreach with modern press relations. We manage press releases, media relationships, crisis communications, and thought leadership positioning to build credibility and establish your brand as an industry authority through established media channels.
Podcasts
Strategic podcast marketing including guest placement on relevant shows, internal podcast development, and podcast advertising campaigns. We identify high-impact podcast opportunities, manage booking and preparation, and create podcast content strategies that position you as an industry expert to engaged audiences.
TV/Streaming appearances
Television and streaming media placement strategy that secures speaking opportunities and expert commentary slots. We identify relevant shows, manage booking processes, provide media training, and coordinate appearances that build credibility and expand your reach through visual media platforms.
Influencer partnerships
Strategic influencer collaboration programs that leverage authentic creator relationships to build brand awareness and credibility. We identify relevant influencers, negotiate partnerships, manage campaign execution, and track performance to ensure authentic brand advocacy that resonates with target audiences and drives meaningful engagement.
Integrated PR & influencer & paid campaigns
Comprehensive campaigns that combine public relations, influencer partnerships, and paid advertising for maximum impact. We coordinate messaging across all channels, amplify earned media through paid promotion, and leverage influencer content to extend campaign reach and credibility.
Stories told by those we’ve advised
“There is no better partner for brands looking to build a foundation in their industry than Relevance. They understand the steps brands at all stages need to take to solidify their standing and they know how to execute those steps with efficiency.”
“Relevance has helped 7:47 develop the authority needed to land clients such as Google, Microsoft, Dell, CitiBank and dozens more since the start of our time together.”
“Relevance has been an invaluable partner, helping us craft and implement a more impactful SEO strategy while also securing high-quality press placements. Since partnering with them, we’ve experienced an increase in website traffic and form submissions.”
“We partnered with Relevance to amplify our media presence and thought leadership—securing dozens of media mentions and gaining invaluable strategic insights. Their innovative approach made them feel like an extension of our team.”
Become a market leader.
We don’t just pitch stories—we craft compelling narratives that position you as the definitive authority in your space, then strategically place them across traditional media, digital platforms, and podcast networks where your ideal customers consume content.
Our integrated methodology combines newsworthy storytelling with relationship-driven outreach, ensuring your message reaches decision-makers who influence purchasing decisions. Unlike agencies that focus on vanity metrics, we measure success by the quality of coverage and its direct impact on your business credibility and revenue opportunities.
Frequently Asked Questions
What are PR & Media Visibility Services?
PR & Media Visibility services encompass strategic media outreach, thought leadership positioning, and integrated campaigns that secure meaningful coverage across traditional outlets, digital platforms, podcasts, and streaming media. These services focus on building long-term authority and credibility rather than short-term promotional wins.
What deliverables can I expect?
Typical deliverables include a comprehensive media strategy, crafted story angles and press materials, secured media placements and interviews, podcast booking and appearance coordination, and detailed reporting on coverage quality and business impact. You’ll also receive ongoing strategic guidance to maximize the value of each media opportunity.
What outcomes can I expect?
You can expect increased industry recognition, enhanced credibility that supports premium pricing, expanded network of industry relationships, and improved conversion rates from prospects who’ve seen your thought leadership content. Most clients see meaningful media coverage within 60-90 days and report increased inbound opportunities within 6 months.