PR (traditional & press)
We help businesses secure strategic coverage in established media outlets through compelling storytelling and relationship-driven outreach that builds industry authority and market credibility.
Our approach combines newsworthy angle development with targeted media relations to position your brand in the publications that matter most to your target audience.
If you're facing any of the following PR challenges, it might be time to rethink your strategy:
Problem 1: Your expertise and innovations go unnoticed by industry media, limiting your ability to establish thought leadership and influence market conversations.
Problem 2: Your business lacks the credibility markers that come from established media coverage, making it harder to command premium pricing and attract high-value clients.
Problem 3: Your company struggles to differentiate itself from competitors in a crowded market, missing opportunities to showcase what makes your approach unique and valuable.
We turn brands into market leaders.
Secure coverage that builds industry authority.
Despite the rise of digital channels, traditional media outlets continue to carry significant weight in establishing business credibility and thought leadership. C-suite executives and industry decision-makers still rely heavily on established publications for insights and vendor evaluation, making traditional PR coverage essential for businesses seeking to influence high-stakes purchasing decisions.
of executives trust traditional media most. (Edelman Trust 2024)
more credible than social content. (Reuters institute)
ROI for every PR dollar. (PRSA 2024)
of B2B buyers read trade publications. (Content Marketing Institue)
Stories told by those we’ve advised
“There is no better partner for brands looking to build a foundation in their industry than Relevance. They understand the steps brands at all stages need to take to solidify their standing and they know how to execute those steps with efficiency.”
“Relevance has helped 7:47 develop the authority needed to land clients such as Google, Microsoft, Dell, CitiBank and dozens more since the start of our time together.”
“Relevance has been an invaluable partner, helping us craft and implement a more impactful SEO strategy while also securing high-quality press placements. Since partnering with them, we’ve experienced an increase in website traffic and form submissions.”
“We partnered with Relevance to amplify our media presence and thought leadership—securing dozens of media mentions and gaining invaluable strategic insights. Their innovative approach made them feel like an extension of our team.”
Become the industry standard.
We don’t just blast press releases—we develop compelling narratives that align with editorial calendars and journalist interests, then leverage our established media relationships to secure meaningful coverage in the publications your prospects read and trust
Our strategic approach focuses on positioning your expertise within larger industry trends and conversations, ensuring your coverage drives both credibility and business opportunities. Unlike agencies that chase any coverage, we prioritize placements in influential trade publications and mainstream outlets that enhance your reputation among decision-makers who control significant budgets
Frequently Asked Questions
What are PR Services?
PR (Traditional & Press) services involve developing newsworthy stories and securing strategic coverage in established media outlets including trade publications, mainstream business media, and industry-specific outlets. These services focus on building long-term credibility and thought leadership through earned media coverage in publications that industry decision-makers read and trust.
What deliverables can I expect?
Typical deliverables include comprehensive media strategy and target outlet identification, professionally crafted press materials including releases and media kits, secured interviews and feature coverage in relevant publications, detailed coverage reports with reach and impact analysis, and ongoing media relationship management for sustained visibility. You’ll also receive strategic guidance on leveraging coverage for maximum business impact.
What outcomes can I expect?
You can expect enhanced industry recognition and thought leadership positioning, increased credibility that supports premium pricing and partnerships, expanded professional network through media relationships, and improved business development opportunities from enhanced market visibility. Most clients see initial coverage within 60-90 days and report measurable improvements in industry recognition and business inquiries within 6 months.