As you may know, the E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google coined the phrase, originally as E-A-T, before updating it by adding the additional “E” for experience at the end of 2022. These search quality rater guidelines act as a filter that the search engine uses to help decide what content is the…

Most people are aware of keywords. These are select words and phrases that signal to Google and other search engines what topics and information you’ve focused on in each piece of content. You can typically spot important keywords in an article title, intro paragraph, or scattered throughout a block of text. But how do you…

Search Generative Experience, or “SGE” for short, is a buzzword in the AI community. The tool comes from Google Search Labs, which began testing the AI-driven platform in the early summer of 2023 and will continue through December. While the details of what the final version of SGE will look like are uncertain, there’s no doubt…

Sometimes marketing tactics are closely related and work in tandem. At other times, they’re separate yet complementary, working in parallel with one another toward a common goal. The relationship between digital PR (public relations) and SEO (search engine optimization) falls into the latter category. While they are two independent growth marketing tactics, they are both crucial…

Marketing has evolved into a fast-paced business activity. There are countless tools and techniques that businesses use to promote their brands, products, and services. This is true for growth marketers as much as anyone else in the marketing world. Let’s take a look at some of the nuances that set growth marketing apart from traditional marketing…

Traditional marketing focuses on a business and its offerings. Inbound marketing prioritizes things like buyer personas and customer acquisition. Product marketing is about bringing a product to market. In comparison, growth marketing takes a different approach. It starts with the consumer and traces a path from their needs and pain points back to product features and…

Growth marketing isn’t a single action or activity. You can’t identify your target market, create some growth goals, and call it a day. Nor can you focus on a single area, like digital marketing or customer acquisition. Growth marketing is a comprehensive, multi-faceted approach to promoting a brand. It creates a growth plan that integrates the…

Growth marketing is a comprehensive approach to marketing. Unlike traditional marketing, which starts with a company and its offerings, growth marketing begins with the customer. It uses data-driven decision-making to decide how a company’s products and services can meet its target audience’s needs. Growth marketing isn’t a short-term play. That’s growth hacking, and while it may…

Once you have the people in place and you’ve established your brand and developed your offerings, it’s time to market them to the world. The challenge comes from choosing the right way to do so. Digital marketing has given every business, great and small, the ability to market itself to a global audience. At this…