Content pillars are a great way to organize and centralize your content creation. They provide focus and synergy to your content marketing strategy by unifying your content behind a select series of themes that are central to your brand. While pillars are popular, they can be overwhelming to pull together. How many pillars should you…

There are many different types of content in digital marketing. One classic item that often sits at the center of a content strategy is pillar content. There are many content pillar examples out there. Information-heavy on-site pillar pages are a marketing staple. Social media content pillars are also popular ways to generate theme-related content for social…

Every good marketing strategy incorporates some form of content — and thoughtful marketers always back up their content marketing strategy with targeted content marketing KPIs.  A key performance indicator functions as a compass for your content efforts. They are detailed and specific objectives that keep you focused and on track as you work…

One of the best ways to reach your content marketing goals is to create a content marketing strategy. This gives you a clear understanding of your collective content objectives and the techniques required to achieve them. While a strategy is a good starting point, it’s important to back this up with a concrete, down-to-earth content marketing strategy…

Content marketing is a complex activity. It consists of countless forms and styles of content, from blog posts and emails to podcasts and social media. Along with these variations, content creators must develop marketing assets that provide multidimensional quality. They must provide value to end users while also fulfilling search engine requirements and feeding into…

There are many different types of content strategy. These are the approaches, processes, and types of content that you plan on using to create your brand’s content over time.  A content strategy combines the larger perspective of a content marketing strategy framework with the detailed, nitty-gritty tactics of a content plan. It takes into account…

Content marketing strategies require a sense of process and procedure to operate efficiently over time. This content marketing process looks beyond results and considers everything involved when you create content. While it does consider content marketing goals and KPIs, that is just the first stage of a multi-step process that ultimately makes your content marketing plan more…

Creating content should never be a haphazard activity. With so much content online already, it’s important for businesses to invest serious thought and effort into creating high-value resources that genuinely and uniquely benefit their target audience. One way to ensure you’re doing this is to formulate a content marketing strategy to guide you. It’s common…

There are many benefits of content marketing. From enhancing your authority to boosting  traffic, generating leads, and more, content can function as the primary engine of your digital marketing efforts. However, it’s difficult to tap into these benefits without a proper content marketing strategy in place. Even then, you can create a content plan, a solid…

Everyone is quick to prioritize content as the biggest piece of a successful digital marketing strategy. But what does it look like to actually create content that converts?  What channels, like blogs and emails, are the best forms of content marketing for your business? What should your content look like? What…