Social Media Evaluation
We help businesses assess and optimize their social media presence to drive meaningful business results rather than just vanity metrics, identifying which platforms and strategies actually convert followers into customers.
Our comprehensive evaluation approach focuses on social media's role in your conversion funnel, ensuring every post and campaign contributes to revenue growth and business objectives.
If you're facing any of the following lead-gen challenges, it might be time to rethink your strategy:
Problem 1: Your social media presence generates likes and follows but fails to drive website traffic, leads, or sales, making it impossible to justify the time and resources invested in social media activities.
Problem 2: Your business posts consistently across multiple platforms without understanding which channels actually influence purchasing decisions or contribute to your conversion funnel and revenue goals.
Problem 3: Your social media strategy lacks clear connection to business objectives, operating as a separate activity rather than an integrated component of your lead generation and customer acquisition system.
We turn brands into market leaders.
Make your social accounts go beyond vanity metrics.
Most businesses measure social media success through vanity metrics like followers and likes, missing the critical analysis needed to understand which social activities actually drive business results. Strategic social media evaluation reveals which platforms, content types, and campaigns generate qualified leads and customers, enabling businesses to focus resources on high-ROI activities while eliminating wasteful efforts.
of businesses struggle to measure social ROI. (Sprout Social 2024)
return on investment for strategic social campaigns. (Hootsuite 2024)
higher conversion from optimized profiles. (Social Media Examiner)
research products on social before buying. (GlobalWebIndex 2024)
Stories told by those we’ve advised
“There is no better partner for brands looking to build a foundation in their industry than Relevance. They understand the steps brands at all stages need to take to solidify their standing and they know how to execute those steps with efficiency.”
“Relevance has helped 7:47 develop the authority needed to land clients such as Google, Microsoft, Dell, CitiBank and dozens more since the start of our time together.”
“Relevance has been an invaluable partner, helping us craft and implement a more impactful SEO strategy while also securing high-quality press placements. Since partnering with them, we’ve experienced an increase in website traffic and form submissions.”
“We partnered with Relevance to amplify our media presence and thought leadership—securing dozens of media mentions and gaining invaluable strategic insights. Their innovative approach made them feel like an extension of our team.”
Maximize your social ROI.
We don’t just analyze follower counts—we conduct comprehensive social media audits that trace the complete customer journey from social engagement to final purchase, identifying exactly which platforms, content types, and campaigns drive real business results versus those that only generate vanity metrics.
Our evaluation methodology combines social media analytics with conversion tracking and customer attribution to provide clear insights into social media’s actual impact on your bottom line. Unlike agencies that focus on engagement optimization, we specialize in connecting social media activities to measurable business outcomes through systematic performance evaluation and strategic optimization.
Frequently Asked Questions
What are social media evaluation services?
Social media evaluation services include comprehensive social media audit with ROI analysis, platform performance assessment and optimization recommendations, content strategy evaluation with conversion focus, social media funnel analysis and improvement planning, and integrated tracking setup for business impact measurement. These services focus on maximizing social media’s contribution to business growth rather than just improving engagement metrics.
What deliverables can I expect?
Typical deliverables include detailed social media performance audit with ROI insights, platform-specific optimization recommendations based on conversion data, content strategy improvements aligned with business objectives, social media conversion tracking setup and attribution modeling, and comprehensive reporting on social media’s impact on leads, sales, and revenue. You’ll also receive strategic guidance on resource allocation and platform prioritization for maximum business impact.
What outcomes can I expect?
You can expect clear understanding of which social media activities drive real business results, improved ROI from social media investments through strategic optimization and resource reallocation, enhanced social media conversion rates through platform and content optimization, and integrated social media strategy that supports overall business growth objectives. Most clients see improved social media clarity and direction within 30-45 days and report measurable increases in social-driven leads and conversions within 60-90 days of optimization implementation.