What an Engagement Looks Like

Our gap analysis process involves deep competitive research and market opportunity identification. We analyze your top competitors’ content strategies, identifying topics they’re ranking for that you’re not. Using advanced SEO tools, we uncover keyword opportunities, content formats your audience prefers, and emerging trends in your industry.

The analysis includes customer journey mapping to identify content needs at each stage of the buyer’s journey. We examine search volume data, competition levels, and conversion potential for hundreds of potential topics. Our team also analyzes your existing content to identify themes and topics that could be expanded or approached from new angles.

What Results Look Like

Expect a comprehensive list of high-opportunity content topics that your competitors aren’t adequately addressing. You’ll discover numerous new content opportunities that can drive qualified traffic. You’ll understand exactly what content to create next, which topics have the highest search demand, and how to position your brand as the definitive authority in underserved market segments. This typically leads to capturing market share from competitors and establishing thought leadership in your industry.