Paid Media & Marketplaces
We help businesses build scalable acquisition engines through strategic paid advertising and marketplace optimization that delivers consistent, profitable growth.
Our performance-driven approach focuses on maximizing return on ad spend while building sustainable systems that scale with your business goals.
If you're facing any of the following scaled acquisition problems, it might be time to rethink your strategy:
Problem 1: Your paid advertising campaigns drain budget without generating profitable returns, making it impossible to scale your customer acquisition efforts sustainably.
Problem 2: Your business struggles to compete effectively on major marketplaces like Amazon or TikTok Shop, missing out on massive audiences of ready-to-buy customers.
Problem 3: Your paid media efforts lack coordination across platforms, resulting in inefficient spend and missed opportunities to optimize the customer journey from first click to final purchase.
We turn brands into market leaders.
Paid Media & Marketplace Capabilities
Strategic paid advertising and marketplace optimization that delivers scalable customer acquisition.
Google PPC
Strategic Google Ads management across Search, Shopping, Display, and YouTube networks. We create targeted campaigns, optimize bidding strategies, and manage ad creative to drive qualified traffic, leads, and sales while maximizing return on advertising spend through data-driven campaign optimization.
Amazon PPC
Comprehensive Amazon advertising management including Sponsored Products, Sponsored Brands, and DSP campaigns. We optimize product visibility, manage competitive positioning, and drive sales growth while improving organic rankings through strategic paid advertising on the world’s largest marketplace.
Meta PPC
Facebook and Instagram advertising campaigns focused on audience targeting, creative optimization, and conversion tracking. We develop engaging ad creative, implement sophisticated targeting strategies, and manage campaign optimization to drive brand awareness, traffic, and conversions across Meta’s platforms.
LinkedIn PPC
Professional LinkedIn advertising campaigns targeting B2B audiences with precision. We create compelling business-focused ad content, leverage LinkedIn’s professional targeting options, and optimize campaigns for lead generation, brand awareness, and professional relationship building.
Amazon Marketplace
Full-service Amazon marketplace optimization including product listing optimization, inventory management, review strategy, and competitive positioning. We help brands succeed on Amazon through improved visibility, enhanced conversion rates, and strategic marketplace positioning that drives sales growth.
Walmart Marketplace
Walmart marketplace optimization including product listing management, advertising campaigns, and competitive positioning. We help brands establish strong presence on Walmart’s growing e-commerce platform through strategic optimization and marketplace-specific marketing approaches.
Stories told by those we’ve advised
“There is no better partner for brands looking to build a foundation in their industry than Relevance. They understand the steps brands at all stages need to take to solidify their standing and they know how to execute those steps with efficiency.”
“Relevance has helped 7:47 develop the authority needed to land clients such as Google, Microsoft, Dell, CitiBank and dozens more since the start of our time together.”
“Relevance has been an invaluable partner, helping us craft and implement a more impactful SEO strategy while also securing high-quality press placements. Since partnering with them, we’ve experienced an increase in website traffic and form submissions.”
“We partnered with Relevance to amplify our media presence and thought leadership—securing dozens of media mentions and gaining invaluable strategic insights. Their innovative approach made them feel like an extension of our team.”
Scalable customer acquisition.
We don’t just manage ad campaigns—we engineer scalable acquisition systems that maintain profitability at every level of growth, using advanced attribution modeling and cross-platform optimization to maximize your return on every advertising dollar.
Our integrated methodology spans Google, Meta, LinkedIn, Amazon, and emerging marketplaces like TikTok Shop, ensuring your products reach customers wherever they prefer to discover and purchase. Unlike agencies that chase vanity metrics like clicks and impressions, we optimize for lifetime customer value and sustainable unit economics that support long-term business growth.
Frequently Asked Questions
What are Paid Media & Marketplace Services?
Paid Media & Marketplaces services include strategic PPC campaign management across Google, Meta, LinkedIn, and Amazon, marketplace optimization for platforms like Amazon, TikTok Shop, and Walmart.com, cross-platform attribution and optimization, and integrated campaign strategies that maximize customer lifetime value. These services focus on building scalable, profitable acquisition channels rather than just driving traffic.
What deliverables can I expect?
Typical deliverables include comprehensive platform audits and strategy development, optimized ad campaigns with ongoing management and testing, marketplace listing optimization and advertising, detailed performance tracking with profit-focused reporting, and strategic recommendations for scaling successful campaigns. You’ll also receive regular optimization insights and budget allocation guidance based on performance data.
What outcomes can I expect?
You can expect improved return on ad spend (ROAS) across all platforms, reduced customer acquisition costs through better targeting and optimization, increased marketplace visibility and sales velocity, and scalable systems that maintain profitability as you increase ad spend. Most clients see ROAS improvements within 30-45 days and achieve profitable scaling within 60-90 days of optimization.