LinkedIn PPC Solutions
We help B2B businesses reach decision-makers and industry professionals through strategic LinkedIn advertising campaigns that target specific job titles, companies, and industries with precision unavailable on any other platform.
Our professional-focused approach leverages LinkedIn's unique business context to generate high-quality leads and drive meaningful business relationships with prospects who have budget authority and purchasing influence.
If you're facing any of the following scaled acquisition challenges, it might be time to rethink your strategy:
Problem 1: Your business struggles to reach C-suite executives and decision-makers who control significant budgets, missing opportunities to connect with prospects who have the authority to make purchasing decisions for your solutions.
Problem 2: Your B2B marketing efforts fail to generate qualified leads from professionals actively engaged in business development and industry networking, limiting your ability to build valuable business relationships and partnerships.
Problem 3: Your LinkedIn advertising campaigns produce expensive clicks without converting into meaningful business conversations or qualified sales opportunities, making it difficult to justify continued investment in professional social media advertising.
We turn brands into market leaders.
Capture decision-makers thinking business.
LinkedIn's professional environment creates unique opportunities for B2B businesses to reach prospects when they're actively thinking about business challenges and solutions. The platform's detailed professional targeting capabilities enable precision marketing to specific job functions, company sizes, and industries, while its business-focused context generates higher engagement rates and conversion quality compared to consumer-focused social platforms.
professional globally on LinkedIn. (LinkedIn 2024)
annual advertising revenue. (LinkedIn Earnings)
average conversion rate for B2B. (LinkedIn Marketing Solutions)
more effective for B2B than Facebook. (HubSpot B2B Report 2024)
Stories told by those we’ve advised
“There is no better partner for brands looking to build a foundation in their industry than Relevance. They understand the steps brands at all stages need to take to solidify their standing and they know how to execute those steps with efficiency.”
“Relevance has helped 7:47 develop the authority needed to land clients such as Google, Microsoft, Dell, CitiBank and dozens more since the start of our time together.”
“Relevance has been an invaluable partner, helping us craft and implement a more impactful SEO strategy while also securing high-quality press placements. Since partnering with them, we’ve experienced an increase in website traffic and form submissions.”
“We partnered with Relevance to amplify our media presence and thought leadership—securing dozens of media mentions and gaining invaluable strategic insights. Their innovative approach made them feel like an extension of our team.”
Connect with industry decision-makers.
We don’t just run LinkedIn ads—we engineer sophisticated B2B outreach strategies that systematically identify and engage decision-makers within your target companies and industries, using LinkedIn’s exclusive professional targeting capabilities to reach prospects who are actively seeking business solutions and have the authority to make purchasing decisions.
Our methodology combines advanced targeting strategies with business-focused messaging and content that resonates with professional audiences while driving meaningful conversations and qualified business opportunities. Unlike agencies that treat LinkedIn like other social platforms, we specialize in leveraging the professional networking context to build relationships and generate high-value B2B leads.
Frequently Asked Questions
What are LinkedIn PPC services?
LinkedIn PPC services include strategic targeting setup using LinkedIn’s professional demographic and company data, business-focused campaign development with industry-specific messaging, lead generation optimization through LinkedIn’s native lead forms and conversion tracking, account-based marketing campaigns targeting specific companies and decision-makers, and performance tracking with B2B-focused metrics including lead quality and sales attribution. These services focus on generating qualified business conversations rather than just professional social media engagement.
What deliverables can I expect?
Typical deliverables include strategic LinkedIn advertising account setup with professional targeting optimization, industry-specific campaign development with business-focused creative and messaging, lead generation system implementation with LinkedIn lead forms and CRM integration, account-based marketing campaigns targeting key prospects and companies, and comprehensive reporting on lead quality, engagement rates, and business development impact. You’ll also receive ongoing optimization recommendations based on professional engagement patterns and B2B conversion data.
What outcomes can I expect?
You can expect direct access to decision-makers and C-suite professionals within your target industries, higher quality leads with actual budget authority and purchasing influence, improved business development opportunities through professional networking and relationship building, and measurable ROI from B2B advertising investment through qualified sales conversations and closed deals. Most clients see initial professional engagement within 14-21 days and report significant improvements in qualified B2B leads and business opportunities within 45-90 days of campaign optimization.