The social media landscape is becoming increasingly competitive. Small businesses and startups alike can struggle to fend off the might of wealthy and established rivals - which is why it’s vital to invest wisely in time and resources alike.  Luckily, social media marketing can benefit marketers who are willing to work smarter in order to…

In the online world, SEO matters. A lot. Talk of SEO tools, SEMrush and Ahrefs rule the roost. Powerful, resourceful, and packed with features, these tools can truly put you in a powerful position online. No guessing game. You know what your keywords are and how they are performing. Who wins the battle of SEMrush…

Panda, Penguin, Hummingbird. Do these names ring a bell? If yes, then you are a person fairly updated on what’s happening on the SEO front. Keeping pace with Google algorithm updates have now become a way of life for digital marketers. Every time a new update is announced, they get down to restructuring websites for clients…

Loss of keywords and data is a common mishap that often happens during website development processes but it is important to realize that all is not lost all the time. Recovery can happen in most cases if you follow specific methods and use the recommended advanced recovery tools and methodologies. If the keywords that are driving…

The COVID-19 crisis has affected nearly every business across diverse sectors. While some have barely managed to keep their head above the water, many have sunk to such depths where resurrection looks nearly impossible even as the coronavirus continues its relentless spread. With conventional stores and outlets out of bounds for consumers and even the ones…

If you are either preparing to launch a new website or if you have already launched, there are quite a few important steps that you can take in order to proactively boost your SEO performance from day one (and earlier, in some cases). Take a look below at a few of the ways that you…

Is there are word count system that can be leveraged to gain high ranking on search engines? Does SEO take into account the length of an article? Is there a connection between word count and SEO at all or is it a myth? Let’s find out. Content marketers and writers do have to confront this puzzle…

The term "SEO content" is appearing more frequently in digital marketing discussions and marketing brainstorm sessions. So what exactly is SEO content? SEO is not a simple and straightforward thing and hence SEO content is also not an easy term to explain. If we go by actual terms, SEO or Search Engine Optimization is the technical…

With the onset of social media marketing and PPC campaigns with promised wider audiences and greater organic traffic, email marketing has begun to take a hit. Forbes, in this article, makes an apt analogy: they compare email marketing to a goose that gives golden eggs. Like that one in the story, remember - the one that…

There are many SEO best practices. Consider, for example, the fact that Google has at least 200 ranking factors influencing its search algorithm. A significant portion of these factors falls under the categories of “on-page” and “off-page” SEO. Think expert content, high-domain authority links, and suggestive metadata. However, doing exactly what Google wants in these…

You’ve successfully managed to launch your small business website! Now all you have to do is sit back, wait for potential customers to find you, and start seeing an increase in revenue, right? Well, not quite. Just having a website isn’t enough. For users to find your site, you need to make sure that your website…