While there are many kinds of web design mistakes, a few of the most grievous ones can actually hurt your site's ranking when people search for keywords you're aiming for. Web Design Mistakes Hurting Your SEO Take a look at these ten big missteps and ask yourself if any of them apply to your site. Chances…

Everyone who owns a small business or who works in marketing should know their way around the wild and ever-changing world of search-engine optimization (SEO). Once an afterthought and just a small piece of the sales/advertising puzzle, SEO has come into its own as a separate, important business discipline. Its growth in importance is based…

One of the hardest-hit sectors during the COVID-19 pandemic has been nonprofits. Due to many nonprofits’ reliance on in-person events to do a majority of their fundraising, and with large gatherings not being allowed in many states, nonprofits need to find other means to raise money and build awareness. Luckily, nonprofits have a secret weapon…

Shopping local has gained nationwide popularity among the wildfire of modern corporation criticisms. To herd these eco-conscious and community-oriented shoppers in the direction of your business, you’ll need to invest in your local SEO strategy. Every day, consumers look for local businesses that fulfill their shopping needs and appeal to their desire for ethically-sourced goods. As…

Did you know PDF files can also generate traffic for your website?  When optimized for search engines, the documents you upload can be just as interesting for crawlers as they are for your audience. Regardless of the type of documents you upload (presentations, guidelines, reports, eBooks, whitepapers, and more), there is a chance they can…

SEO is the backbone of digital marketing and involves a series of steps that must be done with a great degree of perfection to achieve the desired results. While the overall SEO campaign is a highly creative and exciting process, some elements can be so boring that they can make team members balk. The fact…

The December 2018 ‘WhopperDetour’ campaign of Burger King got insanely famous as it allowed its app-users to buy a whopper for just a penny as long as they were in the vicinity (600m) of a McDonald’s outlet. The campaign went on to become one of the most classic examples of geofencing and hyperlocal marketing. Even though digital…

Linking building is a tried and tested practice used over the years to improve the search rank of new and established sites alike. While there are a bevy of more modern SEO strategies that have evolved since its inception, link building remains as relevant today as it ever was in the past. Here is a quick…

Pitching other websites to link to your site can be tough. Your site must be truly unique and exceptionally good to be able to convince other site owners to consent to your request. However, most people are unaware that there is an easier way to link building. You can do it with Google Alerts. Surprised? Don’t be…