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Marketer researching what is SEO in marketing

What is SEO in marketing?

It’s 9 o’clock on Monday morning and an email slides into your inbox. It’s the weekly report from your advertising agency. Yikes, your budget is almost drained. Your ad strategy is sound and it’s generating sales, but you’re beginning to wonder… is it sustainable? Is it scalable? Or perhaps it’s time to revisit those three…

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Marketer brainstorming and researching different SEO marketing examples

What are examples of SEO marketing?

Today’s marketers know that search engine optimization is table stakes for a successful integrated marketing strategy. Here are some examples of how to strengthen your plan with SEO strategy . Examples of search engine optimization SEO is a wide field that involves technical optimizations on the back end and improvements to the reader’s experience on the…

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Marketer researching and deciding what type of SEO is effective for her business

What are the 4 types of SEO?

Search engine optimization (SEO) is a key element of digital marketing. You might know that an effective SEO strategy involves optimizing your website to improve its rank in search engine results. But did you know that there are four types of SEO? If you’re new to SEO, consider starting with our primer, What is SEO marketing for…

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