If you're expanding your website to target an international audience, congratulations! Entering the world of global marketing is exciting and potentially very lucrative. It is also quite challenging. Knowing what to do — and what not to do — regarding multinational SEO is critical to succeeding overseas. Follow these 10 steps to establishing powerful and useful international…
Google ranking dropped suddenly? Well, it is a pretty common issue in SEO. As an SEO professional, you work hard to achieve high rankings, and a few days back you made some crucial changes to your website. You have kept your finger crossed with the expectation that it will boost your ranking. However, when you…
SEO rules must be followed carefully in order to improve your natural search performance. If you are still looking for innovative ways to drive organic traffic to your website, then make use of these five technical SEO hacks that will make your website search engine friendly and increase its organic traffic.
Track Internal Site Search and…
Log file analysis is something you should take into consideration as it can improve your overall digital marketing strategy. Log analysis has an impact on visibility, traffic, conversions, sales and helps reveal new points of SEO improvements. Log files are the only data that are 100% accurate to really get how bots are crawling your…
You've created an amazing piece of content, you've shared it on your social media channels, and you've blasted it out in your email newsletter. It's still not getting the type of traction you want, though, even though the piece contains really useful information that could spread like wildfire if the people who need it had…
Having grown up in the mountains of North Carolina, I know very little about boating, yachting or the ship trade. But, as there are very few comparisons from mountain life relating to the organic search industry for me to draw upon, I have to step outside of my purview to find a suitable comparison. The…
Good backlinks are search engine gold, but when the spam starts to seep in, you’ll find your rankings begin to sink and your reputation will wane. So what can you do? Here’s how to recover when the reputation sappers strike.
Spotting the Spam
The first thing to remember when trying to filter out spam links that…
Duplicate content is an SEO issue many SEOs or content marketers probably have experienced once a time in their daily routine. Content marketers who spend the time to create qualitative content strategies do not want to get penalized for duplication or near duplicates. In 2013, Matt Cutts stated that 25% of the web was duplicate…
With so many search engine ranking factors, it can be a challenge to decide where to spend your time, money, and resources.
While every factor deserves your attention, one remains more important than the rest: inbound links.
The strategy you employ today ain’t the same one you used a few years back. Travel back in time three…
A content marketing strategy is crucial for long-term content marketing success. Why is that? Well, first of all if you don’t set goals you’ll never know how to measure your success. However, a strategic content roadmap not only clarifies goals but also defines actions that will get you there. Having a strategy thus is important…
Do you still see SEO as “search engine optimization?” Or have you evolved your approach to SEO to see it as “search experience optimization?”
A snapshot of where many of today’s search-based marketers’ heads are when it comes to digital marketing focus, spend and more.