Bounce rate is either a nightmare for marketers or an occasion to open a bottle of champagne. For this metric, everyone involved in digital marketing expects low rates, which is a little odd since usually we chase after high numbers. Let’s leave that random thought alone for a moment and concentrate on improving that bounce…
Search engine optimization efforts ultimately rest on two factors: The content of a website, and the links that point back to the site. You can work hard to create top-quality, keyword-focused web content, but without high-quality backlinks, your site simply will not rank successfully.
Links are one of the ways that Google's algorithms determine the authority…
I have been doing SEO for many years now. I got an unusual start in this business as I began as an author and I still am. But after progressing to “ Freelance Writer ” and then learning more about website creation, I became a self-styled SEO Expert. It ’ s never…
Young and unafraid, brand marketers first started building loyalty programs for customers in the 80s, when it was something new and undiscovered. The airline points collection was the first ever loyalty increasing program to appear that saw tremendous success. Bonus programs were thriving ever since until one day the whole system was hacked by the…
As technology continues to expand many digital marketing experts are beginning to learn more and more about SVG images and trying to identify if having SVG images on their site is beneficial to their SEO strategy or not.
SVG or Scalable Vector Graphic is an XML language and used for animations and creating images in…
The world has become digital and making your online presence stronger has become the need of the hour. While putting resources into mobile streamlining for your site is a great idea; it is not sufficient enough to remain at the top. In such case, any leading SEO company in Los Angeles can help you with…
If you’ve seen your Google Search ranking drop recently, you’re not alone. Despite the European Union breathing down their neck after issuing a $2.7 billion anti-trust fine, Google may have released an algorithm update. This move is classic Google, as they closely guard their corporate secrets and often issue updates unannounced. SEO industry leaders speculate…
Like many others, my Mom used to challenge me as a kid by asking the now-famed rhetoricals: “Do you believe everything that you read?” or my favorite, “If all your friends jumped off a bridge, would you also jump?”
Obviously, these age-old questions were designed to challenge any dangerously blind modeling to peer pressure I may…
Google rolled out its latest algorithm update in early March. Simply titled “Fred,” the update has caused a drastic drop in website traffic for many businesses.
Multiple Search Engine Optimization specialists, including Interact Marketing, have analyzed the data from websites affected by Fred. It’s clear that Fred has targeted three elements that have caused these traffic…
As a digital marketer, I always remain in the hunt for new tools that eases my work without hampering its quality. Website analysis is a crucial part of any SEO campaign and finding the best tools for performing a comprehensive site analysis is not that difficult. Here, I am listing the top 5 SEO tools…
Trying to rank at the top of the Google search results is a challenging and daunting task for many business owners and marketing managers. Companies are spending billions of dollars annually to try to maintain and increase their visibility in the Google search results. There is good reason for this. Research has shown that ranking…
I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they have an SEO question.
Before they hired me, this client hired a vendor to help them with some technical implementations. As part of their service agreement, the vendor offered an SEO audit. My client asked me to…