It’s a requisite for every company to have an online presence and this can be done with the help of a flawless website. The next step involves building a good online presence. By online presence, we mean to say that it should be easily searchable using search engines.
This can be done with the use of…
Google mobile-first index ranks your site based on its mobile content, speed, and user experience, among other ranking factors. This has made site owners, SEOs, and content marketers focus on mobile-friendliness.
The mobile-first index is in full swing. But there is still a few important questions floating around about what exactly the Google mobile-first index is,…
Google Search still drives 51% of the internet traffic but does that necessarily make SEO the sharpest arrow in your quiver?
Over the past few years both SEO and Content Marketing have become ‘must-have tools’. It is seen as the proverbial gift that keeps on giving. To the brand, to its marketing executive, and of course…
The world -wide web is a big place. Millions of websites, thousands of options, it can often feel like we’re looking for a needle in a haystack. As marketers, our job is to help our audience discover our brand, get them to interact with our brand, and ultimately buy from our brand. One of the…
CONTENT MARKETING is what WE think the end customer wants. There are so many facets to consider in SEO best practices and Google's algorithm.
The truth is that any channel or medium will have larger goals outside the brands that it features. For the most part, these are aligned to enable a given business model, but…
A sound Ecommerce SEO and a professionally designed website are the cornerstone of ecommerce success. While one cannot go without the other, it is generally understood that even the best looking, most professionally designed website will inevitable fall by the wayside if no effort is made to make your website known to the public and…
Marketing is concerned with connecting with your target market at the right place and at the right time. We are living in a digital world and the best strategy for a business is to make efforts to connect with their customers online as that’s where they are spending most of their time. Digital platforms are…
When companies go through more complicated times and sales fall, managers have to make some decisions and these are almost always associated with financial cuts. These cuts are usually linked to the reduction of positions associated with human resources and marketing, which is wrong! Find out why.
A marketing team or an agency is responsible for…
When I launched ContentMender earlier this year, I simply wanted to provide a solution to a nagging problem I’ve witnessed over the years across various digital marketing agencies — the separation between content marketing and SEO.
Some internal divisions within companies treat these two divisions like the proverbial separation of church and state. Many SEO departments…
Every time you register a domain name you will be asked to give your personal details, including your name, number, and address. This is logged by the registrar and used to lock your details to that domain for the entirety of the time it is registered to you.
It is standard practice and countless novice webmasters…
Back in July 2014, Google launched a new algorithm update, dubbed the Pigeon update, as a way to reward local small businesses that had big organic presences with more visibility in traditional searches. In order to give a substantive boost to those small ‘mom and pop’ shops we all know and love, Google enhanced Search…
Breaking into the world of digital marketing can be a daunting task – thousands of new marketers are entering the market every year, and it can be difficult to understand the core principles and terms without advanced digital marketing training.
But even if you don’t plan on making digital marketing your trade, you still have to…