At some point or another every website owner must decide what route they wish to take when rolling out their new or conversion domain strategy. There are two options to consider: Use multiple ccTLDs, or Group all international versions of a domain into one single domain In terms of how these options can affect…

A well-researched set of keywords is pivotal to any successful SEO strategy – and therefore pivotal to the success of any modern website. What’s more, targeting e-commerce keywords specifically can mean the difference between successful keywords, and successful keywords AND conversions. Ranking for chemical-free sunscreen, Is not the same as ranking for chemical free…

Natural positioning is the level you reach from simply maintaining content on your website. However natural positioning is difficult to succeed with on its own, so many people look for tricks to increase their ranking beyond what their site is capable of. This article will discuss ways you can improve your SEO position with content. Google…

Content marketing is often thought of as a comprehensive service; one business writes the content, buys media space, and provides SEO optimization. When we stop and think realistically, though, can one company really do all that? In many cases, it’s just not possible, though a great number of content marketing firms represent their services as…

As I shared in Why a free SEO tool junkie finally joined the paid club, we survived for years without a paid membership to any tool, but finally bought the SEMrush membership after landing a very prestigious client who needed what I can only describe as a 360 degree view of the marketing ecosystem. We were…

Have you not come across people advising you to use the right keywords to get better results? It is certain you have because it is widely believed that search engine traffic can be significantly escalated with the use of proper keywords. You may have also seen that a huge chunk of the traffic you get…

Did you know that emojis are used in SEO campaigns by many companies in the world? It may surprise you, but these cute little characters are more powerful and versatile than you think when it comes to helping you rank better in search engines. In this post, I will show you what makes them popular among…

I got into SEO and website development by circumstance and my fastidious character. I was starting a new company to which I figured it wouldn’t be a bad idea to look into search engine optimization. This was about two years ago and prior I had made a bunch of websites for my other B2B ventures…

In Search Engine Optimization, links that either send visitors to your site, or links that you send visitors to, are referred to as backlinks. In the early days of the internet, backlinks formed the backbone of rankings on search engines. The internet has matured quite a bit since then, but backlinks still remain a fundamental part…

The internet is an emotional world. Wonder why? Look at top trending stories. Facebook newsfeed. Twitter timeline. Instagram pictures. The whole internet is a treasure trove someone’s emotion. Take any page and you will see how diverse it is in the form of emotions. [bctt tweet="Joy. Sadness. Support. Hatred. Approval. Disappointment. You can find all hues of…

Search engine optimization is one of the quintessential ways you can rank high for organic search traffic (mostly from Google), but in terms of the bigger marketing picture - SEO itself is a means to an end. Knowing how to get traffic to your website is the main goal here, it’s the foundation. Because, you’re not…