LinkedIn has over 575 million users, 40% of whom access the business networking platform every day. This means that LinkedIn has enormous potential for those of us who are seeking jobs or looking for professional contacts. However, updating their LinkedIn profile can seem like quite a chore to some people, especially since filling out the “About”…

Another new year, and another slew of marketing trends appear prime to mark the coming year ahead. But despite a plethora of emerging trends and content formats, influencer marketing continues to be a powerful tool for marketers to boost their brands. This article is designed to help you understand how to successfully use influencer marketing…

Blogging has remained one of the most sought-after strategies for content marketers to generate traffic. Sites that have blogs attract 55% more traffic than those that don’t. As a marketer, you are likely busy creating content for your blog, but are you actually measuring the impact of every published article? Your content marketing efforts could go…

Social media platforms have evolved into a dynamic landscape with endless possibilities and rich opportunities. As such, it’s solidifying its place as one of the most important channels in digital marketing. Customers can search for solutions seamlessly and brands can further extend their reach to millions of consumers around the globe. Social media marketing is all…

If you own a company and prefer going the DIY route as opposed to hiring outside help, using an online logo maker to design your logo is a great option to consider. A good online logo maker gives you the ability to design a professional-looking logo even if you aren’t an expert in graphic design.…

How much time does your team spend on various content activities? These include discovering keywords, finding topics, writing, optimizing headlines, and designing your content strategy. These activities are time-consuming but essential for the success of your content marketing campaigns. Now, imagine a scenario in which you don’t need to carry out most of these activities but just…

“When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.” - Ansel Adams The importance of images in creating quality and engaging content cannot be disputed or discounted. However, it is imperative that the quality of the pictures you use is in sync with the value of…

Running a successful business is sometimes a daunting task that requires many sleepless hours and devotion. However, in the end, the efforts you put forth will provide rewards in the form of business income growth. Use these methods to improve your bottom line. Security Measures While you may have “prevent cyberattacks” on your to-do list, it's…

Whether you have a brand new business or one that's more established, keeping up with business trends is important. In the world of business, things are always changing and business owners need to be willing to make changes to follow the most current trends that are working in their industry. It may be hard to…

When you work for yourself, you have far more freedom and flexibility than if you work for someone else. Owning and managing your own small business can satisfy you and fulfill your financial goals. Your business will flourish if you master a handful of small business skills, like increasing your professional expertise, improving your marketing, sharpening…

If you haven’t launched your video marketing campaign, what are you waiting for? Perhaps you don’t want to publish unprofessional videos and you’re afraid your video editing skills don’t make the cut. While professional videos are certainly important, your editing skills are probably better than you think.  Video marketing is the future of content marketing…

Small businesses face a lot of challenges and marketing on a small budget is one of them. As a small business or solopreneur, you may not have the finances or the revenues to justify a large digital marketing budget like that of a big company, but does that mean you have no hope? Of course not! Any…