For most marketers around the world, Gmail is the communication hub for their business. Gmail tips can help them out. From email marketing, reaching out to editors, connecting with customers to communicating with vendors - it can all be done from your all-powerful Gmail account. Google and a lot of third-party developers have been stacking Gmail with…

There are many ways to market your business. One of the strategies that many business owners find effective is exterior and interior signage. Effective signage is important because it allows you to draw attention to your company and further develop your brand. In comparison to other forms of marketing, signage is cost-efficient because it can give…

Twitter is one of the most powerful marketing tools on the Internet. Unlike many other social media sites, it is an open forum where almost all users have opted to keep their profiles from being private. It has a live update feed and search algorithm that makes it easy to keep up with the trends…

An application created by the Miami Ad School, Hamburg has won the Vega Digital Awards 2020 in the Social Campaign & Series category. The application called Mayor was created for its client Niantic. The app is designed to cater to tourists and locals. Creative technologists Sukratti Jain and Paras Juneja worked with their mentors Marc Vosshall…

Apps have entirely revolutionized the way companies interact with their customers. They’ve become part of our everyday lives, making things a lot easier with just one tap on your smartphone. Creating an app can open infinite new opportunities for your business, but you’ve probably already found out (or soon will!) how much of a competitive arena…

When it comes to building a successful business, there are a lot of important pieces to the puzzle. However, few people make it far in the business world without some level of passion for their industry or business in general. Passion doesn't just mean taking an interest in something, it means genuinely enjoying what you…

In April 2020, there were about 4.57 billion active internet users and almost 3.81 billion active social media users [Statista]. What this means for content marketers like you is - the opportunity scope is huge. All you need to do is tap into it and engage with your target audience with content marketing strategies that…

If you’re currently studying for an MBA or other advanced business degree, you might have considered starting a blog. Perhaps your blog will be somewhere to document your experience and provide useful tips and guidance to other students based on your own experiences, or maybe you want to focus on starting a blog that will…

In email marketing, growing your list of subscribers is often portrayed as the ultimate goal. But what about the subscribers that are on your list, but completely inactive? Let’s admit it - all of our inboxes keep filling with emails we have signed up for at some point. Many we never open, but are too lazy…

A newsletter is simply a note that is used to inform people of importance about the updates in a business. It helps in maintaining a good connection with the pre-existing contacts. It grabs potential clients as well. Hence, the importance of a newsletter can not be denied. For your newsletter to be effective, you must…

Ecommerce content marketing is one of the best ways to boost the sales of your product. Websites that leverage content marketing receive more traffic and have higher conversion rates. Without giving it a second thought, you should apply the power of content marketing to boost your branding, acquire new customers, and even generate repeat sales. Let’s have a…