If you’re not measuring your return on investment (ROI ) for pay-per-click (PPC ) advertising campaigns, you might as well be standing on the street corner burning money. This seems like a head-smacking, common sense statement, but you may be surprised how many businesses set up their keyword ad campaigns, sit back, and expect customers…

Cost per click (CPC ) is part of a larger internet marketing model called pay per click (PPC ). PPC is a practice in which advertisements appear on such results pages contextually; the ads served are directly related to the search keywords entered. Advertisers pay for their ad to appear only when the associated…