Google dominates much of the search market worldwide, yet search is a global industry filled with ambitious challengers ready to dethrone the American champion. Among these international challengers is Yandex, the Russian search engine with roots dating back to the late eighties.
Yandex claims about 60 percent of the search market in Russia. However, the…
It's hard to believe that Twitter is no longer the darling social network it once was, in light of relative newcomers like Quora, Pinterest, and Vine. However, Twitter remains a marketing powerhouse, especially for B2C brands who understand the social network's potential in regards to customer acquisition, brand loyalty, and customer service. While there are…
The power of content marketing to propel brands forward in this new anti-interruption era is clear. The jury has returned with a verdict, and it’s guilty. Content marketing is guilty of attracting people who have real interest in the solutions a brand can provide. This reality is reflected in the Content Marketing Institute’s 2013 B2B…
In any discussion of the masters of B2C social media, the usual suspects—Zappos, Ford, Starbucks, Dell, Coca Cola—are most often touted. There is, however, one assuredly unsexy brand that has created a dedicated and engaged community on Facebook and Twitter. Here are three things that you can learn from the wonderfully odd simplicity of the…
As you consider content that converts, don’t take personal blogging for granted. Here’s an example of how a former entertainment lawyer changed his life and is helping educate and fix an industry through his blog.
Let’s start with some honesty: competing with your buddy to be the Mayor of Starbucks is a silly exercise, right? It’s a freakin’ coffee shop, so why are we so inclined to mark our digital territory with frequent Foursquare check-ins or to stock up on some ridiculous badges?
When free broadcast television was much more relevant, programs from The Ed Sullivan Show to The Cosby Show and from M*A*S*H to Seinfeld had massive audiences. But there was a late night talk show whose host actually built a comedy community without the Internet: NBC’s The Tonight Show with Johnny Carson. If you were a…
It’s been hard this month to avoid television specials warning of ominous prophesies foretelling a coming end of days, most notably the end of the Mayan calendar on December 21st, 2012. After watching one or two (or…five) of these “documentaries,” it’s clear that although these cultures weren’t prophesying the end of the world: They were…
What a multi-screen world we live in! We might watch a basketball game or shop online with our smartphones while checking our email or playing a game on our tablets. Not only are people moving between multiple screens on smartphones, tablets, computers and television, but we are also using multiple screens simultaneously to accomplish tasks.…
Every once in a while, navigating the world of SEO seems like a scene out of the Wizard of Oz. There are days when I can totally relate to Dorothy when she says to her furry companion, “Toto, I’ve a feeling we’re not in Kansas anymore.”
While that’s probably the case for everyone working in…
Back when I was working as an editor for a monthly magazine, I started my morning with an exercise routine. It went something like this: Delete, delete, delete … pause … delete, delete, pause … click, click, click … delete, delete.
Faced with a mailbox that was flooded with hundreds of emails delivered overnight and…
In the realm of SEO it seems that we often get lost in the numbers, after all it is a numbers game right? What is this keyword’s current Google ranking? How many visitors did this page receive last month? What percentage of searches were conducted through each browser?
But sometimes it’s helpful to take…