Most companies don’t invest time in social media because of one of two reasons—they don’t have the time, or they don’t have the money to hire a social media professional. Building an online community is essential in online branding and promotion, though. A strong online community will increase your reach and digital influence—which garnishes more…
Never again would the automotive world – or manufacturing as a whole – be the same after Henry Ford brought forth his signature stroke of genius: the assembly line. Instead of handcrafted automobiles, Ford Motor Company could now mass produce vehicles by adding parts in a mechanized sequence that sped up the process exponentially.
Ford’s…
The good ol’ days of 2009 – weren’t they great? Back then, an SEO practitioner could do keyword research on fat-head phrases, create awful content around them, sculpt page titles and other meta data, play around with header tags and alt text and do pretty well in the search engines.
Internet radio has finally gone mainstream, yet the market leader Pandora faces all kinds of challenges when it comes to turning a profit – everything from royalty fees it must pay musicians to an impending challenge from Apple.
Everybody knows that Chuck Norris is invincible, right? His strength makes Superman look like a wimp, and makes Zeus appear to be a mere mortal. Everything he does strikes fear and awe in the hearts of everyone. Amazingly, he can accomplish tasks no other human on Earth could. He’s the only man who can sit…
People have literally asked millions of questions over the past few years on Quora, the social network that aggregates questions and answers for just about any topic you can imagine. Quora is a massive trove of information that can be used in many different ways by both individuals and businesses.
Samuel L. Jackson has gained quite the reputation over the years for having unforgettable lines in many movies. So much so, in fact, the online engagement around the 2006 film Snakes On A Plane included recommendations for new memorable lines specifically for him. Some of those lines were actually written into the script. After years…
Whether you work in-house or for an agency, you’ll have no shortage of challenges in your role as a marketer. You might face marketing problems ranging from a strategy that targets the wrong audience to a lack of respect for marketing within your organization.
What used to be an age-old question – “should we gate this content?” – is barely given a moment of thought today, as businesses everywhere are clamoring to create and gate as much content as possible in order to capture website leads. Not only is this newfound excitement over content marketing leading to a lot…
The sales process is a completely different experience these days and a hard sell rarely, if ever, works effectively. Moving prospects through the sales funnel requires a longer–but more effective–process, during which you must educate your customers and solve their problems. So, instead of viewing sales as a simple transaction, approach your marketing funnel…
Unless you’ve been living under a rock this past week, you’ve no doubt been inundated with numerous variations of the Harlem Shake video. Though it seems like every business, organization and team in the world has posted their own take on “Sh*t (Somethings) Say,” “Call Me Maybe,” “Dollar Shave Club” and “Gangnam Style,” it’s important…
The SEO industry is notorious for measuring the value of inbound links based solely on domain authority. When chasing rankings was the name of the game this measurement had validity. Rankings aren’t the goal of SEO today – maximizing the number of keywords driving traffic is. Besides, businesses are in the business of making money.…