Your brand consists of more than your slogans and behavior: it communicates who you are as a company and what your values are. It sets you apart from your competition and helps you form relationships with your customers and your community.
Starting a blog is a lot like getting a puppy. The first few days, you give it all of your energy and truly enjoy interacting with it. But then, reality sinks in: puppies are expensive and require food, exercise and consistent care. Blogs need the same level of attention and energy in order to become…
Like anything worth knowing, PR is all about the fundamentals. There are building blocks, key pieces of knowledge that make the difference between being a PR practitioner and being a PR professional.
Sun Tzu’s The Art of War was written in the second century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. The book’s influence can be felt in both the East and the West today – not just in the…
“Your manuscript is both good and original; but the part that is good is not original, and the part that is original is not good.” —attributed to Samuel Johnson
If Oscar Wilde were alive today, he’d not only have the Twitter handle, @NothingtoDeclareButMyGenius, he’d understand the concept of inbound marketing more than any other nineteenth-century Irish playwright. As someone who reveled in the attention he received from his career and his eccentricities, he’s known for saying, “There is only one thing in the world…
“I believe the road to hell is paved with adverbs.” —Stephen King
Consumers are being subjected to an invitation avalanche, with every company of every size, shape and description asking people to like them, follow them, friend them, click, share and +1 them. This is in addition to the interruption marketing tactics and findability campaigns already in existence. At best, it wears thin. At worst, it does…
Well, yes. You should.
Depending on when and where you encounter different kinds of information, you probably make certain assumptions about its intent and validity. When evaluating advice on how to take care of a pimple or sunspots, for instance, you probably trust your dermatologist’s advice more than claims made in paid advertisements for skincare products. But seeing the…
Bitter rivalries, drama-infused scheming and colossal meltdowns are mainstays of reality TV. Shows like “Survivor,” “The Real World” and “The Bachelor” thrive on high emotion and competition; but what happens when business owners participate in a reality TV show?
Survivors like Lycos have lived to tell the tale of their place in the early days of Search. While Ask Jeeves survived by shifting over time to focus on Q&A, Lycos has evolved over the years into a network of community and social sites.