On Friday, September 6th, the Washington Post published “Google encrypts data amid backlash against NSA spying.” This breaking story is significant for a number of reasons.
Few industries have been as dynamic as SEO in the past decade – and it’s no secret this ecosystem has been evolving, largely due to Google’s regular search algorithm updates. It can be a headache staying current with trends and the most effective practices in the industry, so we have developed The Evolution of SEO…
LARPing (short for Live Action Role Playing) is a niche hobby that has built a cult-like following around the world since its inception in the 1970’s.
Most bloggers understand the importance of using photos in blog posts and their effectiveness for engagement. But while visual content certainly has appeal, it shouldn’t be viewed with the simplicity of “images = GOOD, no images = BAD.”
Some studies indicate that images are more effective for click-throughs on posts shared on social media;…
LinkedIn’s stock price has doubled this year and Facebook’s grew by 42 percent. Both companies are surging because they’ve outperformed expectations by growing revenue. They’ve also recently added new ways to advertise – sponsored updates for LinkedIn and mobile newsfeed ads for Facebook. While LinkedIn has multiple revenue streams, Facebook’s is primarily driven by paid…
Although Google launched Voice Search more than a year ago, the feature has only started to ramp up in popularity.
Although blogging and social media fulfill needs at the top of the sales funnel, your more serious prospects will want more serious pieces of content. Enter: whitepapers. But how do you define a specific topic? How can you make sure that your content is useful and interesting?
With the close of the summer upon us, the interns here at DigitalRelevance are preparing to leave and take what we’ve learned back to school with us. As temporary members of a digital marketing agency, we’ve learned more in the office than we would in any classroom. Here, my fellow interns and I want to…
Some say that in this modern age of ubiquitous smartphones and continuous digital connection, old-fashioned dead-tree business cards are just a quaint and pointless tradition. To these people, I say, “Poppycock!” Business cards used to be a way to quickly exchange contact information, but as branding (both personal and professional) takes center stage, you need…
If you’re like most people, you want to listen to the best music, stay current on hot news and prevailing opinions, forego the things that have fallen out of favor, embrace the right causes, wear the right shoes and so forth. Symbols of social status and what’s emerged as personal branding are central themes in…
Thought leadership is a buzzword that’s gotten a bad rap recently, and rightly so—it’s been misused and abused by a range of industries. But thought leadership is nothing more than a consistent commitment to being first, being different and being right for client needs.
We’re bringing back our Ask an Expert feature, this time in blog form. You have questions and we have experts to give you answers. We’ll give our two cents on social media, digital PR, content creation, SEO and more.