Earlier this year, Snapchat started making waves in the social media pool. Rather than cross-pollinating platforms and connecting the app to Twitter and Facebook, though, users were making it popular by good old fashioned word-of-mouth. That’s because there’s actually nothing tangible to share in Snapchat. It’s a glorified direct messaging application- much like sending a…
Purina’s latest social media campaign reached one of our team members with a bit of inspired personalized marketing. What’s the future of these campaigns?
In September of this year, Italian pasta maker Barilla found itself in hot water when its president, after being asked if a same sex couple would be featured in one of its commercials, said that “gays could eat someone else’s pasta.” Since then, a worldwide boycott has forced the 130-year-old company to rethink its advertising…
Content is published every day, but even the best content needs an effective distribution strategy. The key to a great distribution strategy is the right distribution medium. The legendary philosopher and professor Marshall McLuhan said it best with his famous adage, “the medium is the message.”
Years ago in the way-back-when, sales teams crafted brand messages that could ensnare the mind and tantalize the senses. People trusted the ads because they believed that the messengers knew more about the products and services they sold. An example of historic advertising duplicity is the sugar industry and its insistence that sugar had “healthy…
Your YouTube marketing videos just got better soundtracks. YouTube has launched a new Audio Library that allows users access to royalty-free music tracks for background music in their videos — or even for other creations outside YouTube.
HubSpot helps marketing companies perform more effectively in the inbound space. It seeks to accomplish this goal by educating businesses and marketers on how to nurture leads, achieve higher conversion rates, and other critical inbound marketing metrics. One of the resources on the company’s website is the Inbound Marketing Certification Test. This is an essential…
Being immersed in the language of inbound marketing makes it easy to forget that, for the majority of the digital marketing world, this is all new. Although the concept of inbound has been around as long as marketing itself, its development as a philosophy is much more recent. And even with companies like HubSpot breaking…
Chipotle’s newest ad for a food-themed game, The Scarecrow, has made huge waves in the marketing and fast food industries. Sparking controversy and intelligent conversation about Big Agriculture, The Scarecrow also raises questions about whether this kind of emotional marketing is effective.
Marketing and corporate jargon abound! We’ve all been guilty of using “buzzwords” that we might not fully understand in hopes of further confusing the market. Be warned: This article will use two of my least favorite buzzphrases, but it’s for good reason.
Your ebook has finally hit the digital shelves, and now you’ve entered into the never-ending process of promoting it. One of the best ways to get the word out about your ebook is to publish “teaser content,” or guest posts on relevant industry blogs, that introduce your ebook.
So, you’ve discovered the value in Google’s PageSpeed Insights Tool. You’ve analyzed a page on your website to discover some of the performance issues that are keeping your site from reaching its true potential. Now, you want to see how you can use the PageSpeed Insights tool to get a better understanding of your entire…