On the Internet, content is continuously being curated, and not always with the best of intentions. SEOs, content marketers and bloggers alike are trying to get their content in front of as many eyes as possible. The rise of “inbound marketing” and the need for “quality content” has turned the Internet into a content rat…
Content marketers are maturing as the Web becomes increasingly saturated with content vying for attention from consumers. Meanwhile, industry conversations are shifting focus from content quality to audience exposure. Promotion and distribution strategies are gaining traction as brands come to realize that high-quality content may not be enough; optimal results cannot be achieved without exposure…
Many in the online marketing and PR arena are abuzz about Mark Shaefer’s recent post on a concept he terms “content shock.” Its implications have the potential to impact the rookie content creator to the Fortune 50 CMO. After publication, his post was followed up quickly by Chris Penn, who added that content shock will…
No matter how grandiose or groundbreaking your branded content is, that doesn’t necessarily mean anyone’s going to read it. In fact, many of the 347 blog posts that get published each minute on the Internet don’t reach their full potential because they lack an adequate promotion strategy. Promoting content with earned and paid media strategies…
Ed Zitron is pretty awesome. He swears (a lot), enjoys Louis C.K.and stereotypes anti-social Everquest nerds in a hilarious fashion. None of this is relevant whatsoever, but it certainly makes his writing entertaining. Last September, Zitron wrote This Is How You Pitch: How To Kick Ass In Your First Years of PR, a book that…
There’s nothing better than opening the long-awaited email and reading the words. Yes, please send it my way. However, PR pros and beginners will both face their share of rejection. Figuring out healthy ways to respond to different types of nos not only saves stress, but you can turn them to your advantage.
According to Statistic Brain, roughly half of all Americans will make a New Year’s resolution, and less than half of those resolutions will be achieved. Most resolutions will be entirely personal — spend less, lose weight, quit smoking — but why not some professional resolutions, too?
The following seven New Year’s resolutions can help anyone…
Think for a moment about some of the blogs you visit most often. How many of those do you visit primarily because you enjoy the writer’s style and way with words? How many of them do you frequent because they have good, easy-to-digest information?
Ever wonder why people bother arguing on forums, blogs or social media? If you’ve witnessed one of these heated debates, you probably found that, in the end, no one ever changes their mind. The only change that occurs is when the users who stand quietly by decide to block their controversial friends from their feed.
When Internet memes “go viral,” it usually means (and ought to) that they become über-popular naturally. For example, Lil Bub owner Mike Bridavsky randomly posted a silly photo of Bub “enjoying” an ice cream cone and people went nuts! He didn’t try to force it to go viral; it just did. He was, in short,…
According to Forrester Research, more than 85 percent of businesses publish content, but only 35 percent feel they’re doing it effectively. Part of the problem is that most businesses aren’t utilizing a content distribution and promotion strategy. Without effective distribution, all that helpful and entertaining content can become a waste of time and money. Unless…
You’ve heard time and time again that you need to create compelling, storytelling content. But how do you handle pitching dry content, such as highly technical or scientific studies? How do you share the same content with different communities?
Enter the art of crafting the pitch angle. Adding these ideas and best practices to…