Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more than good marketing strategy. They’re also good business strategy—and marketers who haven’t evolved to include them are missing out.
Twitter is rolling out its new layout and it’s giving brands a chance to perform a quick social media facelift. The platform is a popular way for brands to reach out and engage their audiences, offering followers everything from customer service to exclusive content and deals.
Google launched the Hummingbird update sometime last August, but SEOs, online writers and editors and search professionals everywhere are still trying to figure out what it means for their daily work lives. Google is (as usual) rather tight-lipped about specifics, but through public talks and blog posts, it has revealed some interesting information about how…
Beautiful photography is a marketer’s best friend—and nowhere is this more true than on the Web, where blogs and publications reign supreme with the ability touch consumers in every corner of the world. Earlier this week Getty Images, the world leader in stock photography, announced that its photos will now be embeddable for free. …
When we think of writer’s block, we picture a solitary figure alone in a cabin trying to pen a novel. But writing can often feel just as challenging for marketers trying to get through a blog post, an ebook or other types of content creation. The only real secret to clear, consistent writing is to…
TopRank’s Lee Odden recently wrote an article discussing and developing the maturity model of content marketing. The model is very relevant in relation to Matt Cutts’ recent announcement regarding guest posting; while SERP manipulation will almost always eventually lead to trouble, many marketers still have trouble understanding that good, useful content is at the core…
On March 27, Taco Bell will unleash its new breakfast menu in all of its 5,500 locations nationwide. With the largest menu expansion in the company’s 50-year history, the Mexican-inspired fast food chain will take a direct shot at the $50 billion limited-service breakfast market that has long been dominated by McDonald’s. With a big…
With only 216 million users (September 2013) compared to Facebook’s 2.1 billion (January 2012), Tumblr may not be the most popular social media site, but it definitely deserves more recognition. The design is streamlined and minimalist. It’s ridiculously easy to use. And it has some pretty exciting elements. Here are 6 of Tumblr’s most brilliant…
After the Grammys a few weeks ago, we examined how a tweet from Arby’s beat Pepsi’s “halftime” show. I emphasized the importance of audience segmentation in order to communicate with the crowd that cares the most about your product. More recently, my colleague Andy Hollandbeck explained how creating a quality piece of content depends on…
If you watched the Super Bowl, you might have been surprised when Jerry Seinfeld and Jason Alexander appeared in a pre-halftime ad. Even more surprising, though, is that it wasn't an ad at all. FOX approached Seinfeld because they enjoyed the web series the “ad” was based on: "Comedians in Cars Getting Coffee.” FOX wanted…
We all know that distribution and media placement has a huge impact on how a consumer perceives a piece of content. However, as PR professionals, we often forget to consider all that is wrapped in the message we send when approaching a journalist to get the placement. And I’m not talking about the pitch.
With all the digital noise — Twitter, Facebook, Google+, niche-specific online communities and many more — it can be difficult for a digital PR professional doing outreach for a client to know where to start. It’s good practice to create a highly targeted list that is in the niche of the content you are trying…