What value does a “Like” on social media actually have? Less than you might think. Learn how to use shared media to gain trust, and realize real ROI.
Crafting the perfect pitch is a fundamental skill for PR professionals. Create a message, tailor it to your audience, and include a call-to-action. Whether your audience is made up of journalists, website owners or fellow PR professionals, they receive dozens of email pitches a day. To make your pitch stand out, take a page from…
As you go through your content promotion checklist, you probably see the usual suspects: social media, paid social media promotion, native advertising, and email distribution. That’s a great start to get your content seen by your target audience, but you may be forgetting a very important promotional medium: influencers.
TopRank’s Lee Odden recently wrote an article discussing and developing the maturity model of content marketing. The model is very relevant in relation to Matt Cutts’ recent announcement regarding guest posting; while SERP manipulation will almost always eventually lead to trouble, many marketers still have trouble understanding that good, useful content is at the core…
With the content creation process growing longer and longer, it’s crucial for brands to prioritize distribution and promotion during the early stages. To establish a successful media distribution and promotion strategy, businesses should consider the earned media potential of content throughout the entire content development lifecycle, including research, planning, production, promotion and measurement.
The advent of Internet marketing changed the way brands interact with their current and prospective customers; concepts like Zero Moment of Truth demonstrate how technology has completely reshaped the brand-audience relationship. Because most customers now research products and services online before they make a purchase, brands must offer content that helps Internet users make informed buying…
As the content promotion industry evolves, marketers must deliver results and demonstrate return on investment to executives, management and sometimes even shareholders.
Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught my attention. Specifically, that content promotion was dead last…
So a graffiti artist, a business owner and a digital marketer all walk into a bar. That could be the first line of a joke—or how a guerrilla marketing campaign is unexpectedly born.
Of all the brands that are known for hijacking the Cinco de Mayo tradition and turning it into an advertising opportunity, Dos Equis is perhaps the most famous. But the brand has earned the right to its title—each year it creates catchy content that resonates with its target audience in a humorous way, and this…
The twenty-first century has brought about a digital age in which every consumer has a voice and a means by which to make it heard. Social media has fueled the fire that has allowed opinionated leaders to become global influencers with higher levels of trust than many traditional media outlets of the past. The social…
Every professional knows the importance of networking to build solid business relationships. Unfortunately, not everyone gets it right, often mistaking the “hard sell” for making connections. It’s not just about self-promotion and passing out business cards.
The same holds true with media relations. In fact, almost any tip you find on networking is also a…