74 percent of consumers prefer to get commercial communications via email, but most are overwhelmed by the volume of email marketing messages they receive.
Once a foundation of trust is established, the usage of branded and user-generated content becomes more effective.
To set the content marketing objectives and KPIs for your organization, it is important to start with a solid understanding of why your business exists.
To make Sales content champions in your organization, it’s essential to communicate, educate and make content distribution easy for them.
A recent Nielsen study showed that content from credible journalists was the only type to exhibit a strong lift in all 3 areas of the purchase cycle.
Build a content media kit with eye-catching graphics & snackable pieces of content to build an arsenal of promotional assets to share with the media.
Creating a culture is hard to do. But killing it is shockingly easy. That’s what Dharmesh Shah, HubSpot CTO and co-founder, told a room of more than 300 people at Go Inbound Marketing 2014 in Indianapolis, IN.
The key to content promotion is having a strong hook. It’s important to have different hooks that appeal to various interests when seeking earned media.
Most people think marketing is ad, a banner or some form of promotion- things we’re great at filtering out of our daily lives. So what will save marketing?
Does your industry have an online content deficit or surplus? It’s likely in surplus, and that means earned media alone will not meet your goals.
There’s a lot of talk these days about the blending of PR and online marketing. As the lines continue to blur, online marketers are learning and internalizing the PR industry’s best practices, while seasoned PR pros are scrambling to get up to speed with the limitless opportunities afforded them in the digital landscape.
Just as the…
Many marketing analysts, writers, and thought leaders have chimed in on what they believe the content marketing maturity model should look like. The Altimeter Group, Forrester, TopRank and likely others have weighed in. What do they all have in common so far? They simply don’t go far enough.
Marketing and communications professionals leaning on their insights…