Content marketing is not limited to lead nurturing and making the first sale. It can also help you create life-long customers that buy again and again.
An online marketing strategy is a must. But any company who thinks an offline strategy is outdated in today’s marketing climate will be at a disadvantage.
Repurposing content allows you to expand your reach, scale content production without sacrificing quality, avoid burnout and increase content marketing ROI.
By segmenting their audience and delivering content created with passion, food bloggers expertly demonstrate some of content marketing’s cardinal rules.
The roller coaster of achievements and failures that plague the entertainment industry are those that also haunt the content marketing world.
Creating a unified brand story across the organization helps to fill gaps created by departmental hand-offs, but the potential goes far beyond that.
Influence is how someone reacts to one’s status, while expertise is how someone reacts to one’s knowledge. Which one will actually move the needle for you?
Social media isn’t social until it provokes human interaction in real life – be it convergence, a purchase or someone asking, “Hey! Did you see this?”
When executed with a plan and targeted to the right audience, micro-content has the potential to be just as effective as standard and long form content.
If you’ve ever been with a company and experienced push back from the higher ups or sales when you’ve tried to implement a content marketing plan, you know that it’s a tremendous obstacle to overcome. But when a whole company adopts a content marketing mindset, amazing things can happen.
Before he became known as “The Sales Lion,”…
Creating long form content consumes more resources than standard content creation. Is the investment in Big Content worth it, or is it just another fad?
To stand out as a marketer today it’s critical to continually move past your job description and contribute to the industry conversation on a larger scale.