Covid-19 has proved a challenging time for all, and businesses are no exception. Businesses of all shapes and sizes felt the impact, both for better and for worse. Some entrepreneurs even created new global organizations from next to nothing. A few of these successes caused the largest companies to blush from embarrassment. It all came hand…

A good reputation is a significant consideration that businesses strive to develop. It might take time to establish a good reputation, but it can be tarnished within a short period. However, this doesn't mean that brands shouldn't do what it takes to establish and maintain a healthy reputation. While it can quickly be tarnished, reputation…

More and more brands are realizing the value of user-generated content (UGC) in building customer trust and relationships. It is a proven way of adding more punch to your marketing efforts. UGC resonates instantly with your customers as it is sourced from the community itself. Marketers can depend less on in-house generated content by doing some…

Digital marketing is a vital aspect of business today. That said, if you think about it, it is not uncommon that it is not necessarily a well-mastered skill set. In reality, there are few freelancers who truly understand how digital marketing works. This is a fairly new field when compared to other areas of expertise. And, when…

Optimizing your landing pages properly can sometimes make a whole difference between a successful eCommerce business and a nice try. A landing page is one of the key strategic touchpoints that works as an entry point for users coming from search engine results pages, social networks, or online ads. There are two different approaches to landing…

Digital media has become an indispensable part of everyone’s life today.  It has also become a critical component of every type of business regardless of the size, type, and industry it operates. The benefits of building a mobile application for your business are manifold. One of the key benefits is ensuring customer loyalty. An app helps…

On the list of best practices for business today - high-quality products, attentive customer service, agile leadership—one important factor is often overlooked: traditional offline marketing. It offers tried and true techniques to build a loyal customer base, adding valuable strength to your business strategy. Digital marketing, of course, is still extremely relevant. Useful online content is…

Video content has quickly taken over as the most popular and effective medium for digital marketing strategies to help businesses grow. Viewers of online videos absorb and retain the information presented via video more than the written word or photo galleries. This makes video one of the most powerful tools to increase your online presence…

Any marketer or digital marketing professional will readily agree that search engine optimization is complicated. You need to keep adapting to keep your website ratings high across the constantly evolving parameters of various search engines. While indulging in this exercise, the question that pops us in the minds of SEO professionals is whether they should…

Millennials make up a large percent of the workforce. Being born between 1980 and 1994, this is the generation of workers who are now in their late 20s and early 30s. Many corporations, especially those in the technology field, have several millennials in leadership positions. Millennials have changed what work means in many industries. Companies around the…

Video is an increasingly important part of the modern marketing funnel. If you haven’t explored the engagement potential that video offers, it’s time you looked at the potential for using it in your business. Recent video marketing statistics show that online videos will make up more than 82% of all consumer internet traffic by 2022. Facebook…

Profit is, of course, a primary concern for any business. After all, the doors stay open if money is continuing to be made. But how much income are you bringing in? Are you in the red or are you exceeding your expectations? Those are important things to consider because an active owner constantly considers how…