Disrupters like Uber & AirBnB are eliminating the middleman by matching up buyers and sellers, and it’s happening in the content promotion industry, too.

Managing social media – like any other craft – takes a bit of courage and creativity, in addition to competence, to rise above the noise and get noticed.

By proactively identifying protocol in the social media realm from the outset, you’re less likely to encounter content distribution problems along the way.

Infographics have to reach the right audience & persuade them to take the right actions to be truly effective. Sharpen your focus with these five questions.

If content speaks to an audience only through a rational approach and fails to move them emotionally, there’s a good chance it will fall flat.

To differentiate from competitors, create content that can come to life in various formats, across many different platforms and address multiple audiences.

Nobody said it would be cheap or easy to ignite your content. The key is determining what buyers want and delivering that content in a clever way.

Using a corporate blog as an extension of product pages is wasteful & ineffective. Stop selling and start helping with content that’s actually valuable.

With Google Plus, businesses can target certain ‘circles’ of influence and promote personalized marketing content to self-selected audiences.

Even if you create the absolute best content out there, how do you reach the people that want it? Follow these quick tips for successful content promotion.

With a clear, concise and engaging landing page, you can increase your conversions and better promote your company’s product or service.

If content doesn’t align with organizational goals, target the right persona or move readers along the customer journey – is it really worth producing?