As wearable technology becomes mainstream, companies that adapt to new trends the fastest will beat the competition for audience loyalty early on.

You don’t get a second chance at a first impression. A welcome email is an important opportunity to show a gesture of goodwill and build loyalty.

Don’t over-invest in tools you don’t need, but rather look at what you are doing now and determine where integrating data can supplement your efforts.

Marketing automation’s personalized touch points let you engage audiences at each stage of the buying journey, but you have to be strategic with it.

Building great infographics isn’t easy, but that doesn’t mean you’re doomed to a future of stagnant content that no one wants to share or talk about.

Assessing the subject and tone of a campaign prior to promotion can have an effect on whether the resulting earned media is positive or negative.

The email signature is one of the richest—and most frequently overlooked—branding and demand generation tools at a company’s disposal.

With so much research proving the need for visual content, publishers are following the trend—but it’s getting harder to stand out as a result.

Buyer personas are most effective when using them to solve strategy problems rather than just to figure out which age group is most likely to buy.

Convert job seekers into applicants with owned & shared media tailored for job seekers in the Consideration & Intent stages of the candidate journey.

Is it good advice to encourage consumers to intentionally abandon their online carts and wait for an emailed incentive to come back?

Freelance writers are willing to create the compelling content you need, you just have to know where to find them (or how to help them find you).