Alignment of your corporate brand and employment brand doesn’t happen automatically. Here are four ways marketing and HR can make it happen.

By practicing a few simple rules, content creation becomes more intuitive. And by promoting your content after it’s live, it performs better.

Widely considered a vital platform for businesses today, many best practices have emerged for marketing on Instagram, including these five tips.

There’s no such thing as a content marketing “easy button,” but it is possible to increase content’s shelf life without too much extra effort.

Before you write “15 Awesome Gifs That Summarize Our Newest Software Update,” think about the value (or lack thereof) it provides for your audience.

These nine factors must be present for a functional, successful agency-client relationship. Here’s how to be sure your PR agency has what you need.

By using this three point approach, you’ll find the challenge of consistent content creation to be much less daunting and much more sustainable.

Some content types are intrinsically more engaging with greater potential for viral sharing. Here are seven to add to the mix, if you haven’t already.

Choosing quality over quantity doesn’t necessarily mean less frequency, it just means a lot of thought and care will go into the initial message.

To increase business & avoid becoming an irritating source of inbox clutter, your email follow-up strategy should include these six key elements.

Many content marketers overwrite their work, adding in unnecessary detail and explanations. Hemingway’s Iceberg Theory helps illuminate this problem.

Offline and online relationship building isn’t an “either/or” situation. They work together and complement each other. Here’s why you need both.