According to the Statistic Brain Research Institute, you have approximately 8.25 seconds to capture a reader’s attention, or you’ll lose them. Throwing out a statistic like that could work, but there’s a better way that will always work:
We as human beings are fueled by what we feel and how experiences affect us. If you can…
Did you know that your entire website could be delisted from Google’s search index? If you violate Google’s Quality Guidelines, even accidentally, you can be hit with the dreaded Google Slap. Whether it comes manually or algorithmically, you know you are in trouble. That’s the SEO penalty - a well studied “science” by most of…
Product reviews are a great venue for marketers to get the word out. Bloggers everywhere write them, but the problem is that not all bloggers write good ones. Often, marketers will use the review format to try to manipulate buyers. Some independent reviewers only post negative opinions, while others simply don’t review the item with…
When created and distributed correctly, content can help brands form powerful human relationships with members of its audience, and that connection is every modern marketer’s dream. It builds trust and loyalty, and it sets your brand apart from others in the same space. But how do you build that connection?
The kind of content you create…
Lead generation is often a top priority for marketers at organizations, big and small. And regardless of organization size, capturing leads is getting more and more challenging by the day. Marketers are constantly coming up with new and creative ways to get more customers into their pipeline.
Over the last year or so, marketers have began…
For years, word-of-mouth marketing has been the most trusted form of advertising. In a Nielsen study across 58 countries, 84 percent of recipients said they put the greatest trust in recommendations from friends and family.
Social media hasn’t changed that. But what the proliferation of blogs and social platforms has done is create a megaphone of…
What makes a top-notch content marketing campaign is a mix of phenomenal strategies, out-of-the-box ideas, and thoughtful execution. What shapes breakthroughs is creativity. We know that what brings results is consistency. What humanizes content is storytelling, but sometimes, it’s the “little” things that shake the cornerstone of great creations. Grammar is one of those little…
In today’s B2B landscape, leads have already browsed the web, read reviews and consumed every article they can find before even reaching out to another company’s sales team.
But did they read your article? The one that will lead them to your sales team?
Creating engaging and relevant content has become an essential part of modern B2B…
Social media is one of the best outreach tools available to help spread the word about your eBook. Here, you will find out some actionable tips and tricks for promoting your eBooks on social media sites.
Create a Social Media Outreach Strategy
When preparing to promote your new eBook, setting an easy-to-follow plan is the best…
Over the last year, some brands have started seeing a reduction in their website traffic from social media. As Chad Pollitt, Co-Founder and VP of Audience for Relevance explains in a Social Business Engine podcast episode, that reduction is going to continue in 2016.
Exactly why this is happening and what to do about it is…
“Content marketing is just solving the same problems that your product solves through media you create and promote.”
This quote by Jay Acunzo of NextView ventures in his post Should Startups Blog? stopped me cold and made me re-think content marketing forever.
Why did it have such an effect on me? Because it stated an obvious point…
Before you can determine the information your customers need, you must identify where they are in the buying process. Enter: Customer Lifecycle Marketing.