Many email marketing campaigns fail to live up to expectations for one reason or another. So what can business owners do when this happens? The key to getting past a failed email marketing campaign is to come away with an understanding of why people didn’t engage with your email marketing. Once you have that information,…

In content marketing, competition is fierce, and the best way to prevail is to find an edge. Sometimes, that amounts to only a degree of differentiation and making yourself just different enough to stand out. Another approach might involve a degree of quality in which you give users something better than what your competitors can offer. But…

As you probably know, a landing page is an excellent tool for improving rankings and solidifying brand identification. However, landing pages are only effective if they’re able to attract traffic in the first place. This is a difficult trick to master, but mid-size businesses looking to jump to the corporate level must tackle this facet of…

eCommerce is an ultra-competitive niche that needs a variety of optimizations for positive revenue growth. With so many factors to consider, it can be hard nailing down just a few to track their effects on your bottom line. It can feel like a fruitless enterprise if you start tracking metrics which don't correlate well to…

Healthcare organizations are often seen as distinct from businesses because their “clients” are patients. Patients, unlike traditional clients and customers, tend to have urgent needs and limited options to address those needs, so typical conventions like the average “buying cycle” and customer retention don’t necessarily apply. Accordingly, many healthcare organizations don’t prioritize the value of…

You already know the basics of content marketing; produce high-quality pieces of content that people want to read and promote them, attracting more people to your brand and increasing the loyalty of fans you’ve already attracted. Because of this, even newcomers to the strategy are aware of some of the most important best practices for…

The promise of programmatic media is the ability to target granular audiences with messages that directly appeal to them. But all too often, brands neglect to realize that this promise can only be fulfilled if they align their creative content to their programmatic strategies. By aligning creative and programmatic strategies, brands can send the right…

Interruptive one-way marketing tactics using traditional legacy outlets and even newer digital mediums are being shunned more and more by consumers. The slow decline of traditional print and broadcast advertising along with the rise of online adblockers prove outbound methods are losing their efficacy, regardless of the channel. So how can brands reach today’s consumers? Cue…

A recent study shows that most B2B enterprises are doing better in their content marketing strategies than what they were doing in the past which means a good percentage of companies and constantly looking to boost the outcome. So, if everyone is getting better, should you also not roll up your sleeves and jump in…

For many years, digital marketing professionals have faced a common problem: Is it worth it to take the easy route? Here the question lies, of course, on whether to resort to the method of mass mailings to potential customers or rely on a massive presence in banner networks and contextual advertising. We hope that you…

What is the point of marketing? Is it to identify with your target audience? To get your brand name known and recognized , or is it designed to simply boost your sales and generate you a tidy income? Every company will have a specific reason as to why they utilize marketing, developing campaigns to fulfill…

As marketers, we crave information. From dashboards of analytics exposing the success (or lack thereof) of our latest campaign to our beloved customer database, chock-full of nearly everything we need to build dynamic and engaging campaigns, the more data we can access, the better our outcomes. We can use many types of data to create more…