Are you tired of reaching out to people, asking them if they can link to your content, only for them to ignore you?
I’ve been there many times. But through trial and error, the Venngage infographics marketing team (including me) has developed an outreach strategy that works.
Listen to this: my team increased our outreach email open…
Nobody likes spam. It’s gotten so bad that the Federal Trade Commission requires companies to allow consumers to unsubscribe from bulk mailings. They even established a Do Not Call registry to keep telemarketers at bay.
Why, then, do marketers keep spamming away? They continue making those cold calls, sending junk mailers, and — most of all — hammering inboxes with…
If you have been looking to gain more loyal customers as a part of your content marketing strategy, you might have considered setting up a business blog that will eventually help you to generate more revenue. Growth is always the first goal of any business, and finding new ways to generate revenue is a good…
Video has become the single most important online content format. Predictions say it will account for 80% of global internet traffic by 2019. No marketing professional can escape the statistics. However, there are a huge number of badly made and badly planned videos out there, and in order to make a good video in an…
A recent study from the Content Marketing Institute (CMI) and ion interactive with 341 content marketers showed some dramatic results on a brand’s success and confidence with interactive content:
Two in three (66%) agree that audience engagement has increased since they started using interactive content tactics
Four in five (79%) content marketers agree that combining traditional content marketing tactics with interactive…
Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV infomercials introduced in the 1980s, consumers are used to seeing sponsored content. However, digital native advertising as we know it today dates back only to 2011.
With $21 billion estimated to be spent on native advertising…
With each year, marketers seem to become more sophisticated, finding innovative ways to capture customer attention. As competition heats up between brands, companies must find a way to reach customers without blatantly marketing to them. They usually incorporate a combination of social media and search engine marketing techniques to try to build brand awareness.
One of…
Every brand is vying for more traffic, more followers, and more conversions from as many people as they can reach online – and one of the surest ways your marketing team can do this is through a viral hit. Unfortunately, most people would argue that virality is simply a matter of luck. But, what if…
When it comes to content marketing, there are a couple of different strategic directions you can pursue. You can choose to publish a bunch of general content and attract a large volume of low-returning traffic, or you can publish very specific content and appeal to a lower volume of higher-returning traffic. Have you considered the…
In today’s fast-paced world, running a marketing campaign can be complicated. The thought process takes a lot of time and some trial and error. However, many companies have adopted an SMS marketing guide in their marketing strategies and found some great results!
When you consider how many people have mobile devices, contacting them is easier than…
Getting readers to pay attention to your content is difficult at the best of times, thanks to the deluge of businesses out there vying for the same audience. How do you make your brand stand out from the rest? One simple thing that you may not have thought of is using proofreading and editing tools to polish…
Two of the most popular ways to present products are review posts that focus on the details of a single product and side-by-side comparisons that allow buyers to look at competing options. But while both of these strategies have strengths, which one has the best overall sales advantage? The answer likely has more to do…