Every business, big or small, requires a professional website design these days. However, getting started can be quite intimidating for those that have never handled a website before. A website can be one of the most important elements of a business, helping build trust amongst clients or turning away potential customers. Getting a small business…

Like any marketing strategy, partnering with key influencers to sell ebooks online requires an investment of time to create content and manage relationships, as well as monitor your successes and failures. The good news is if you get it right, your sales will increase exponentially, thanks to the passion and engagement of your partnering influencers’…

To market anything successfully, you must first understand the needs of your consumers and then create a strategy that can satisfy those needs. The problem is that marketing trends are always changing and it can be extremely difficult to keep pace with the developments. What was popular a few months back might seem outmoded today. However,…

I have been a marketer for a long time and noticed that the bar for marketers is being raised every year. You can no longer depend on ad hoc marketing strategies that are put together by a team of professional content marketers. You need to rely on case studies. Over 70% of customers make decisions…

You’ve spent all that time crafting the perfect piece of content, but now what? The best content is useless if it isn’t seen by the right people. Content marketing is key when it comes to driving traffic and generating leads for your business, but distributing that content can be a challenge. Unless your audience is…

As we become more reliant on technology, our brains are slowly becoming rewired to process information differently. And this applies to customers as well. Popular applications targeted towards consumers have led to the inevitable mass adoption of predictive, advanced technology, and these new technologies will soon upend the traditional methods of receiving, producing, and disseminating…

Is it possible for a brand to become an authority in their industry without a thought leader? Wait, did you even know what a thought leader was before I asked you? Take it from a thought leader when I tell you that your personal and business brand needs thought leadership to stand above the competition. Thought…

For restaurants, an active online presence is one of the essential pieces of marketing strategy. A significant part of a restaurant’s online presence includes actively managing its online reputation via third-party review sites and social media platforms. Regardless of whether the review was positive, negative, or neutral, it presents restaurants with the opportunity to connect…

Social media began as something small, but it has since exploded into a variety of different platforms, all of which are catered to different audiences. As a business, it can be extremely daunting to look out into the world of social media and try choosing the right platforms. Today I’m going to help you cut through…