In a controversial move that counters Facebook CEO Mark Zuckerberg’s stance on pre-roll ads, Facebook will join the ranks of Hulu and Youtube and begin testing them at the beginning of videos. Previously, Facebook has only experimented with mid-roll ads but with the company’s advertising growth, soaring costs, and the inception of the ‘Watch’ video…
According to Forbes, freelancers made up 35% of the entire United States workforce in 2016. This number is expected to increase in 2018, eventually reaching 50% by 2020. Nearly every industry is being dramatically reshaped by the influence of freelance workers. This is especially true for positions that handle content marketing and promotion. Because content…
In his latest post for Relevance, Chad Pollitt predicted that Blockchain would have a significant impact on paid media going into 2018 and by the way the cryptocurrency associated system is developing, it looks like his predictions might come to fruition. The marketing industry is developing fast and blockchain has the potential to be a…
Content creators come up with innovative ways to create a great content marketing strategy as well as a content mix that contributes to the success of any organization. At the end of the day, consumers are only pulled towards valuable and attractive content. The aim of this article is to discover less well-known tools that…
Social media is all about raising brand awareness, fostering customer loyalty, and extending online reach. Unfortunately, none of these would work without trust, which is earned through different strategies.
As far as trust-building goes, constantly sharing content — regardless of their being highly relevant or top-notch in terms of quality — can only get you so…
These are the days when startups are discerning more than ever the prominence and efficacy of an impeccable content marketing strategy. Entrepreneurs are investing the best of their efforts in feeding this ‘content marketing’ beast today so that it could safeguard and escalate their business needs tomorrow.
However, commencing a content marketing program straight from scratch…
For several years now, the Interactive Advertising Bureau (IAB) has done their best to categorize online native advertising to make it easier for marketers, advertisers, media buyers, publishers and the government to understand it better. Unfortunately, it’s hasn’t helped much and in many cases, has created even more confusion. Today, it’s time to propose a…
Content marketing requires more work now than ever before. After all, more competitors are publishing content as they try to attract customers. In other words, simply posting to your blog might not deliver the same results as in the past.
Budget limitations can compound competitive pressures and discourage you from pursuing a content strategy. Don’t let…
Here’s how you can develop a social media lead gen strategy
You’ve worked hard on your social media marketing strategy, but after several months, you still aren’t seeing the type of results that you expected. Social media isn’t always easy to get the hang of from the start, even for those who are seasoned in…
When Instagram was first launched in 2010, it was merely a photo sharing app whose server used to crash very often. However, today it is an app with over 700 million users with around 400 million active users every day.
It is a highly successful social media network that is now also being used by businesses…
In May of this year I was lucky enough to participate in a conference in Copenhagen, Denmark that also featured one of the really smart folks over at the New York Times’s (NYT) T Brand Studios – Lauren Reddy, Director of Audience Development & Insights. While listening to her presentation this gem of a takeaway…
What started out as a social networking site where fans could follow celebrities, post updates and interact with each other has evolved to become a marketing platform. Yes! I’m talking about Twitter, the social media platform with over 328 million active users, ranked the ninth largest social network in the world. Use these Twitter marketing…