Brands Gear Up for Pi Day
Congress first recognized Pi Day in 2009. Since then, brands everywhere have found ways to make the most out of this mathematical holiday. Pizza places and pie shops are, naturally, reaping in the benefits of this unofficial holiday but hundreds of other organizations and influencers have taken…
Like all digital disciplines, content marketing is ever-changing. We don’t have a crystal ball to see into the future, but thankfully, some experts are willing to offer content marketing predictions for 2018 as well as trends they think might disappear this year.
At the Fractl office, we interviewed 65 digital marketing professionals with expertise in content…
Despite having great content on your website, are you struggling to get more traffic and subscribers?
Email subscribers can be immensely helpful in getting increased traffic to your website but question is how will you attract users to become eager subscribers in the first place? To begin with, you need an engaging website, an effective email…
Colors have a huge generally consistent impact on the emotions we feel. For example, rare is the country where a stop sign is green and in few places will they paint a room meant for relaxation in shades of red.
As we come to understand more about how emotions work, it has become possible to use…
Figuring out online marketing strategies that support your brick-and-mortar store isn’t as difficult as you might think. Many consumers “webroom,” which simply means they research a product thoroughly online and then go to a physical store to make a purchase. Webrooming actually accounts for 67 percent of ecommerce traffic. No matter how local your business…
Elevating your brand in 2018 takes some strategies that should combine a mix of out of the box innovation and tried and true marketing.
We live in the era where personal connection is more important than ever.
Since people consume their media in more fragmented ways, you need to create a bond that makes people want to…
Just like society at large, social networks are a space where individuals tend to act in particular, more or less clearly defined ways. The predictable nature of their behavior makes people susceptible to influence of others, and sometimes the desired action we are goaded to take is paying attention to specific brands. This insight lies…
Shane Snow, founder of Contently, and Joe Lazauskas, head of content strategy at Contently, are celebrating the launch of their new book today. The book, ' The Storytelling Edge:’ How to Transform Your Business, Stop Screaming into the Void, and Make People Love You' is an entertaining and informative look at how brand storytellers…
Social media marketing is more than just updating your Facebook status and uploading your selfie on Instagram. It is a robust platform for interaction between several brands, the brands, and their customers. Enterprises can effectively use social media platforms for gaining a distinct advantage in their competitive business strategies. Here are a few stats that…
When you’re trying to increase your ROI, your return on investment, it can be very confusing if you aren’t familiar with the terminology and technicalities of this side of marketing and business. In this article we will be covering tips for higher site ROI. While it does take time, it’s worth it if you want…
As a savvy website owner or search marketer, you must have seen or heard about a variety of link building strategies with varying levels of effectiveness. With so many viable tactics available, it is surprising how many methods get pushed on the ‘black hat’ route.
For those who implement white hat tactics, it’s a…
Typically, direct bookings are the core focus for hotel marketing directors and owners around the world. However, travel agents continue to bring a reliable flood of guests through the doors of many hotels, resorts and lodges each year.
Of course, it doesn’t stop with hospitality companies. B2B travel sales contribute important business to airport transfer operators,…