Marketers work in a competitive landscape that forces them to keep tabs on trends and what their competitors are doing. They also keep a pulse on their customers and what’s important to them.  This information will help you develop an approach for your multi-channel marketing campaign. An approach that will provide your customers with a…

With the impact of a global pandemic, hosting events with large gatherings became impossible. Businesses had to transform their in-person events into virtual ones. And it looks like this trend is here to stay. Are you prepared to host a successful virtual event? If you are looking for the best virtual event ideas or tips…

What comes to your mind when you think about intensifying your online business? Of course, it’s traffic! And what’s the fastest way to gain more traffic? Undoubtedly, advertisements!  Let’s assume you have done your research, found the optimal keywords , and decided the ideal budget. However, you don’t seem to be getting traffic through…

Recent events have fundamentally changed customers’ buying behaviors and the way they interact and engage with businesses. While some of these shifts have been lingering for years, many have been expedited by the COVID-19 pandemic and will likely stick around long after that. The most significant transition in customer purchasing habits is the sudden rise…

Offering freemium plans for products and services allows companies to acquire new users on a regular basis. However, offering free trials does have a downside. A vast majority of customers don’t take further action once the free trial ends.  Freemium products -- irrespective of industry and function -- face one constant challenge: converting trial customers…

While marketing is ever-evolving, marketers can still benefit from the lessons of more traditional marketing approaches in order to boost their organic search performance.  Even as digital approaches continue to demonstrate their value, the core principles of offline-based marketing still ring true. Technologically fluent marketers even understand the power traditional techniques hold and their relevance,…

The question isn’t “Why will you remember 2020?” You have plenty of reasons to do that. The question is, why will your business be remembered? Staying relevant can be difficult in times like these. The good news is, remaining top of mind in disruptive times is about doubling down on marketing fundamentals. Here’s how to…

Influencer marketing has become an effective way to sell products to relevant demographics. Influencers flood social media with personalized content detailing their lives and interests. By connecting with like-minded individuals, social media influencers humanize the brands they represent. The question is, how can you tell real influencers from imposters? The key is to look for…

In 2015, Google rebranded their Webmaster Tools as “Search Console” to cater to a wider audience.  But the purpose of the toolset remains the same — to help website owners, marketers, SEO companies and professionals, and designers monitor their page performance on Google’s search index. Google Search Console has many marketer-friendly features and tools.  Like…

Social media is more than just a platform for connecting with loved ones and watching funny cat videos. Businesses can use social media to reach new customers, generate sales leads, and hone their brand image. But to achieve any of those outcomes, they have to be relevant. Staying in the loop on social media is…