There are dozens of marketing strategies you can use to build sales appeals for any given product, but if you’re looking for a consistent approach, safety sells. From cars to kids toys and everything in between, assuring customers that a product is safe helps brand both that item and your company as trustworthy and desirable.…
The majority of Relevance readers live and work in the US. However, the EU’s General Data Protection Regulation (GDPR) has the potential to impact any business with a website no matter its geography. There’s potential to be fined even if you don’t have customers in the EU. Businesses around the world are working on or…
Dove Enters the VR Space
Dove is formally unveiling its Real Beauty Productions anti-bullying film “An Hour With Her” in the form of a scannable, peelable VR magazine cover. The film, directed by Debbie Allen features two women who talk about self esteem after facing bullies. One of the women, an actress named Chelsea who…
Pinterest is often the underdog when considering a solid social media marketing strategy. But maybe that’s a good thing. At the end of the day, Pinterest is a search engine, not another social media platform.
For that reason, it’s important for marketers to approach Pinterest from a more traditional marketing strategy. You can promote your content…
Lithium, the social media community software that purchased Klout in 2014, announced that it will shut down the site on May 25, 2018, a date which coincides with the launch of the EU’s General Data Protection Regulation (GDPR).
Reputation is everything
Klout, a social media reputation platform, is a red flag under the GDPR, as the…
Using new entrepreneur marketing strategies to reach customers and build a brand is something that every company can benefit from. While some of the more effective marketing strategies can be particularly costly, businesses that are serious about increasing their brand's visibility can do so without significantly increasing their marketing budget.
Boosting Your Marketing
Businesses can boost…
[bctt tweet="Gannett acquires #digitalmarketing company WordStream. Read on for all the details" username="relevance"]
Modern media and marketing solutions giant Gannett Co., Inc . announced today that they would be acquiring WordStream, a cloud-based software-as-a-service provider. This team-up is a direct representation of Gannett’s desires to bring more tech, data, and analytics capabilities to their suite…
Each social network has its own idiosyncrasy and each social network user has different content consumption habits. That’s why, when producing a video for social media, certain aspects have to be considered. In this article we’ll break down the elements a video produced for Instagram should have in order to have a real impact on…
It’s no secret that link building is one of the crucial components of every successful SEO strategy. Only if it’s done right, of course. And by that I mean, adhering to Google’s principles and guidelines for quality.
This is where guest blogging comes in. And if someone told you that guest blogging was dead, they were…
Like many people around the world, I made a couple of professional resolutions for the new year. I wanted to learn as much as I possibly could about artificial intelligence (AI) and blockchain technology. The year is a quarter of the way over and my quest to learn about AI is complete. So complete, in…
Frankly, after all is said and done, ANYTHING that entertains or informs, be it a stand up performance, a funny joke, a cool logo, Taylor Swift’s new video, or the manual to your new iPhone is content and therefore potentially Content marketing. I use the word POTENTIALLY as I find TWO parameters especially helpful in…
Introduction
Christopher Penn is the co-founder of Brain+Trust Insights and an award-winning authority on digital marketing, optimization, and marketing technology. A recognized thought leader, author, and speaker, Penn has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing.
Known for his high-octane,…