Here is your mantra forever: every piece of content you write and publish is a part of your marketing. This goes for your blog, your social media posts, and, yes, your product descriptions.
Think about your blog posts and your website content for a minute. You use language that appeals to your target demographic; you focus…
Running a business requires attracting new customers, as well as focusing on retaining your existing customers by satisfying their needs. In fact, the latter plays a crucial role in growing revenue, for retaining your existing customers will pay off more on the long-term than simply interesting customers in a one-time buy. In order to keep…
No one will argue with the fact that Instagram is a social network for visuals but many successful bloggers have become famous for writing brilliant text descriptions. Some rely on useful content, some on humor, however there is one secret that unites them. All these bloggers have a common language with their audience.
They serve as…
Are you influenced by social media posts? Is it likely that you have changed your mind over something you deeply believed in because some SM feeds suggested otherwise?
New social media survey data seems to suggest that we are being subtly or subconsciously influenced to change out set views on specific subjects by social media content.
A…
Content Marketing World, the world's largest and most recognizable content marketing conference, is just around the corner and to say that there's a lot to be excited about would be an understatement.
Comedy legend Tina Fey will grace the stage with what should be an irresistibly charming and inspiring keynote, content marketing professionals from across the…
With over 200 million users and an astounding 100 billion pins, Pinterest has become an information discovery phenom in its own right.
[bctt tweet="#Pinterest is launching new max width video ads to marketers worldwide today. Here's what you need to know. #marketing" username="relevance"]
Brands have been attracted to the site for years for its wide audience…
We live in an age of content overload. As wisely pointed out by Mark Schaefer with his use of the word ‘ content shock’ in his seminal post “Why content marketing is not a sustainable strategy”, we have access to way more content that our human capacity to consume it.
And that doesn't really sound very…
Dr. Oz feels luxurious on a Turkish Airlines flight. Professional mountain bike athlete Kyle Strait partnering with Red Bull. Any online flash sale.
These are all examples of marketing campaigns that not only delighted consumers, but grabbed their attention, and got them to engage with brands and make purchases on a highly effective level.
Why did these…
Successful B2C and B2B marketing hinges on effective communication. When it comes to B2B communication, email pitches are important means of reaching out to potential leads, but you need to avoid these mistakes at all costs.
This Is How You Don’t Make Email Pitches
Let’s check out some examples of mistakes that will ruin your email…
inPowered's New Pricing Model Narrows in on True Engagement
inPowered, a programmatic content amplification company, has announced and made available its new AI driven cost per engagement model pricing model. This solution is unique in that it uses machine learning to optimize for time on site, rather than clicks.
AI has propelled content marketing…
Accenture Expands In-House Offerings with Brand Marketers in Mind
In a press release, global professional services company Accenture, announced that it would be launching a new company arm called “Accenture Interactive Programmatic Services.” This new division will give brand marketers three new core services: programmatic consulting and in-housing, media strategy, planning, and activation, and…
Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it's hard to ignore its value: visual content.
No wonder Facebook and YouTube are the most popular social networks worldwide. Instagram, Tumblr, and Pinterest are also catching up. Visual elements like images and videos dominate…