Creating an emotional connection with readers through content is one of the most valued skills for marketers and content producers. Many of them know how to give a great advice or an idea to their readers, but much fewer know how to emotionally connect with their audience and get them sucked into their content. That’s…
We got a new way to shop. There’s no more combing through racks or wandering the mall looking for the best deal. Our nostalgia for it might still be there. But then, nowadays, you can get just about anything online. E-commerce is most certainly the future. But what is the future of e-commerce?
In a world…
Businesses everywhere depend on quality writing. Now, you don't need to spin sentences together like Steinbeck or build suspense like Crichton, but you do need to keep readers engaged and draw them in. In the world of modern copywriting, that takes a set of rules you'll learn. In fact, here are seven principles for turning…
When it comes to your marketing campaigns, arguably no element is more important than that of audience analysis. Why? Understanding precisely who is buying your products or patronizing your services is essential to creating promotional materials that stick. You could spend thousands of dollars on slick print materials and invest in a robust web design…
Recently, Adlava collaborated with Caesars Entertainment Company. The project’s goal was to rebrand the website and give users the ability to partake in the Caesars Wellness Rewards Program where users can learn more about their program and take advantage of its features.
This website was launched at the beginning of 2018. And it combines the…
If you think that Twitter is just for retweets, replies, and followers then walk ahead of it. When marketers say the power of Social Media, one of the platforms they are targeting towards is Twitter. Twitter has the capability to become a great tool for marketers, especially in lead generation.
Since a decade Twitter is proving…
The use of content marketing has gradually been increasing — 87 percent of B2B companies are expected to use content marketing this year alone. The growing interest of this effective marketing tool comes as no surprise, considering content marketing’s ability to lift brand affinity, brand association and purchase consideration.
Yet in a digital environment where consumers…
In 2017, a proposal to remove CEO of Facebook, Mark Zuckerberg as the chairman was defeated but this Wednesday, a similar proposal found support among leading Facebook shareholders. Four major U.S. public funds that hold shares in Facebook Inc. supported the move to remove Zuckerberg as chairman. They said that many larger asset managers are…
Business to business PR continues to evolve. Today, in B2B public relations and social media, thought leadership continues to lead the march, as smart public relations practitioners and marketing pros work together to build credibility, share of voice, visibility and their clients’ expert positioning.
It’s true, social media’s most obvious application is in the consumer products…
LinkedIn, the globally-acclaimed platform for the working class and professionals, is all set to acquire Glint, a reputed employee engagement platform. The social network which has over 600 million users, and is now under the Microsoft wing, has signed an agreement for the acquisition as a part of their expansion program. Glint, a Redwood City,…
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised, because studies show that for every one dollar invested, influencer marketing delivers six dollars of return.
And for many marketers who…
Writing follow-up correspondence is a tricky thing to do on a daily basis. For one, you always have to know who you are talking to and what the topic of the conversation is. It can be very easy to mix things up and make a common email mistake that doesn’t belong to that particular email.
According…