We all love an easy win, and they don’t get easier than running an Instagram giveaway. Running a brand giveaway on the visual social media platform boosts traffic, increases your follower count, and gives your branding a real shot in the arm.
But don’t go in half-cocked. It takes time and effort to create and run…
The results of a recent study by Demandbase revealed that in nearly 79% of the B2B purchases, 1 to 6 people are involved.
The study also showed that in last year, 45% of the B2B buyers spend more time on research and nearly the same percentage (45%) used multiple sources to research as compared to the…
Consumers that get to touch and feel the product are far more likely to connect with it and develop a sense of ownership. This gets them more inclined into buying the same and it is a well-known fact among the marketers. Triggering this sense of ownership without making the consumer even touch the product can…
Link building became the top priority of websites when it comes to SEO or generating more traffic to their sites. One of the best ways to do it is through guest posting. In this strategy, blog owners reach out to other blog owners to see whether they could publish an article on the other’s website.
If…
Content marketing is changing in 2019 but it still remains one of the top inbound marketing strategy. Companies who are still busy publishing content just for the sake of creating content need to seriously rethink their strategy.
Millennials and Gen Z audiences are really smarter and they can certainly distinguish between quality content and poor content.
You…
The more we learn, the more we ponder on what to do with our lives, how to succeed in a future career, and whether there is a chance to start preparing a solid foundation for our own business. After graduating from college or university, a lot of students don’t know what their place in society…
Modern day marketing is dependent heavily on sending the correct message to the correct audience at the right time. In case of email marketing, a timely triggered email not only notifies the customer about the affirmation of the recently taken action, but also is unique for each customer.
In a triggered email an action from your…
Are you thinking about introducing your business to a sales funnel? Great idea! You will end up with amazing results, satisfied customers and growth in sales, revenue and other significant measures for your company's development.
Sales funnel is a path for finding your ideal customer. And this path doesn't go the same way for everyone. Different…
With an average of 1.49 billion daily active users, Facebook gets more traffic than most other digital platforms. That’s one of the major reasons why writing Facebook ads is increasingly becoming a key digital marketing play for many businesses.
The fact that the platform allows targeting an ad to a specific segment of audience makes it…
The eCommerce industry is what they call a big business scope nowadays. Entrepreneurs all around the globe are trying their best to jump right into this market segment to get a share of its high income. One of the most common issues they face is coming up with a business idea.
The thing is, the majority…
PPC is the fastest and most effective way to bring potential traffic to your website, but email marketing is the most effective way to nurture PPC leads.
80% of leads generated through PPC are not interested in your business and only half of it convert as customers. This is where lead nurturing comes into picture.
Lead Nurturing…
In a world of unstable economies, shifting market trends and wavering customer expectations, employees remain your company’s backbone. A team of flexible, skilled and loyal employees not only helps you stay productive and efficient, but also offers you growth opportunities and supports you throughout the challenging times that are inevitable when running a business. But…