When it comes to the better marketing service providers, Mailchimp, Constant Contact, Aweber, and Active Campaign are the leaders. These four providers pack an incredibly huge punch when it comes to features and benefits. Although these marketing providers are counted as favorites of the market, they aren’t perfect and have some drawbacks. When comparing the…
Performing email outreach is hard work.
Getting people to reply to your emails is even harder…
Thirty-eight percent of salespeople say that getting a response from prospects is becoming increasingly difficult.
This is problematic as experts believe a response rate lower than 30% for cold emails is bad news.
But, what’s causing your difficulties?
Well, customer service or “info@” email…
The Voices of Content Marketing
In today’s competitive world of blog posts and e-newsletters, video marketing might be the way to go for marketers to stand out from the competitors and increase market engagement.
Brands start to shift their email content towards video content more because it’s research-proven that video email marketing offers 280% more…
Email is one of the oldest forms of online marketing. Yet, it remains one of the most effective to this day. According to Neil Patel and WordStream, the average ROI of email marketing is at least 4,000%. This is twice the ROI of SEO and around 2.5 times the ROI of PPC.
Any marketer that looks…
Every other person you meet today is an online business owner. The trend of eCommerce and the ease of starting an online store have made it easier for anyone to open up a multi-vendor e-commerce marketplace just like that. But then, how many of them have succeeded in shining brightly than others? Hardly few.
You may…
Sears, Toys ‘R’ Us, JC Penney’s. What do these companies all have in common?
They failed to adapt properly to the increasingly data-driven retail market.
90% of the world’s data has been generated in the last two years. The data being created and collected is becoming more and more complex, and is re-shaping how the retail industry…
Does your content light the way, or put out fires? That’s the difference between customer success and customer satisfaction.
A number of businesses focus on strengthening their customer service. Not enough exercise the same focus on customer success. Yes, there is a difference. Customer service is a reactive approach in which you wait until a customer…
We are all on the constant lookout to increase conversions and grow sales for our online stores. We all In today’s age more and more people are using the internet to shop, so it is essential for any online business, or even those who have a brick and mortar store, but a website as well…
Have your own brand, your own product you sell online? Great! Can people tell by just looking at your website? Does your marketing reflect all you have put into the brand?
Unfortunately, working with direct-to-consumer brands, I see many fall for copying others in their marketing and failing to show the true value of their brand.…
\B2B Marketing to millennials has arrived and they are changing the rules of the game for marketers. In fact, they would account for 50% of the work force by 2020. The old marketing tricks and tactics do not work anymore with them. In fact, if you keep using the same techniques, you might drive them…
Whether it is your first time embarking on a business start-up or you have gone through the process before, there is one constant that affects every new business venture - and that is funding. Unless you find yourself in the fortunate position of having a big lump of spare cash lying around (which would beg…
Imagine having the most relevant content on your website for each visitor being considered and offered in real time. That is relevancy on a whole new level. It is the type of relevancy promised by BrightInfo, which has been getting more and more attention as of late.
Imagine an increase of 230% in your leads.
Regardless of…