According to Google, 77% of all in-store purchases are influenced by digital marketing.
Given that, it’s not surprising that digital marketing has become absolutely critical for your multi-location business.
Still, this raises an important question, “How to provide local customers with personalized and relevant experiences without compromising your corporate brand’s identity?”
Here are a few tips that will…
The major aim of content marketing is to acquire traffic. As per eMarketer, around 60% of marketers create at least one piece of content each day. Interestingly, 62% of companies still don’t know how to measure the ROI of content marketing campaigns.
Content marketing ROI can be measured by subtracting the money generated via leads from…
When you are running a business in this digital age, there are so many factors you have to make sure you keep in mind, and one of the biggest is making sure you market effectively. There are a lot of things that have to happen in order to make sure you ace your marketing strategy,…
Getting a customer relationship management system (CRM) may be the smartest move your business ever makes.
And we think we know why?
A recent Nucleus Study found that for companies that use a CRM system, the average return of their technology investment is $8.71 for each dollar spent.
Moreover, a CRM system helps you improve your relationship with…
Digital marketing has undergone a significant transformation over the past few years. Somewhere along the way, technology has created both opportunities and challenges for professionals in this space. Learning to limit distractions while maximizing productivity is proving to be a critically important challenge – particularly when it comes to content marketing.
6 Tips for Greater Content…
Digital marketing refers to that new facet of marketing that focuses on the latest technologies in the digital age to maximize marketing efforts. This is in lieu of the more traditionally known methods of marketing before the advancements in technology came to be. Digital marketing benefits businesses of all sizes by allowing these businesses to…
The popularity of Instagram is growing since 2010 and there is no denying the fact that it is going to continue to grow and beat the other social media platforms as well. Most people do not know that Instagram is the second most popular network after Facebook currently. Marketers have started to fall for this…
Nobody really likes huge faceless companies that don't have any personality no matter how good their products might be. In fact, faceless international corporations are often made fun of because they often seem aloof and out of touch. Worst of all, consumers might be unwilling to patronize businesses that they don't feel understand them and…
It won’t help your cause if you write a press release just because you want to submit one. Ask yourself if you have something interesting to share with your readers. Is the release newsworthy and attention-grabbing? Once you have these aspects covered, the other important thing is to create a compelling and reader-friendly news release.…
Proofreading content deals with carefully reading and finding out errors in grammar, spelling, or punctuation, so they end up correcting before publishing online or other media. Being a writer, you have to play the role of a proofreader as well, which is someone who tests or checks the proofs for errors. With the popularity of…
Businesses need email marketing software so that they can plan and manage their marketing campaigns better. These services are beneficial as they have features like email builders, email scheduling, and automation tools that let you streamline operations. Besides, they can also offer reports and useful analytics to marketers so that the latter can tweak their…
Back in 1996, Bill Gates said: "Content is king." Over 20 years later, his statement remains true. Without great content, you lessen your chance of generating leads and conversions. Period. Simply put, content marketing is a great way to effect lead generation, as well as keep your brand relevant in today's digital world.
What is content…