There’s no denying the fact that Interactive websites with dynamic content take a lot of time to build, but that — when properly created — such websites can hook a potential customer way before they've even seen your product pitch. Unfortunately, that same website may be making some of your customers violently ill. I have come…

Recently one of my posts on the difference between translation and localization received a comment, which gave me the idea about writing this dedicated post. One of my readers had some doubts about whether he should invest in translating his blog posts in other languages? He writes - “That was a great post and I am…

PPC and content marketing are two very effective and very different ways to reach customers online. However, they could be much more compatible than you think. Marketers that treat them as two entirely different strategies could be limiting the long-term success of their campaigns. Neil Patel is one of the few experts that has broken ranks…

There are groups of marketers who sincerely believe that link-building is dead. What they haven’t realized is that link-building is very much alive, but it has changed. While marketers consistently work on on-page SEO, links have become massively important in improving one’s Google rankings. By placing relevant links on quality websites, you tell Google that your website…

You have read, heard, and witnessed plenty of businesses taking advantage of blogging for their businesses. You know it’s something beneficial to your small business, but you are wondering where to start. If this is you, don’t worry; we will share a step-by-step guide to help you create a blog for your small business. Just keep reading. According…

In today’s era of digital marketing, it unimaginable that you can run a campaign without social media playing a key role in the promotion of your brand online. Social media marketing can help drive tens of thousands of visitors to your website if you leverage this medium smartly. When done right, social media marketing can take…

Whether you're helping stray pets find a home or reaching out to kids struggling with self-esteem issues, being an advocate for something is a great way for you to give back to society. Somehow, we all have to do our part in making this world a better place, which would explain the numerous charities and…

Organizing an anniversary surprise can turn into a daunting task if you don’t know where to start from. There are all kinds of ways to make your partner feel special and loved, and since technology has changed so much of what we do, curating a personalized anniversary site is a high tech yet cute and…

Voice search is slowly becoming a part of everyday life. Around 65% of adults aged between 25-49 years use voice search at least once a day. Gartner found that around 50% of all queries will be voice search by 2020 and 30% of all searches will be screenless. We are heading towards a new world where…

If you’ve ever bought something online, you probably checked customer reviews. Our buying decisions are largely dependent on them. I personally don’t buy something that’s rated anything less than five stars. Such is the power of customer reviews, especially in the online space. They can make or break your business. Not only that, they bridge the…

If you are someone with a keen interest in passive income, it’s likely you’ve come across the term affiliate marketing. Basically, affiliate marketing refers to a form of marketing where a person [known as an affiliate] promotes the products of another company through banners, clickable links or referrals to the company’s website. The affiliate is…

“Useful & Enjoyable & Inspired = Innovative Content.” – MarketingProfs Content is everything. With a bit of creativity, you can publish informative content that keeps clients and prospective clients engaged with your material. Some industries, though, can feel impossible to generate interesting content for. A flower shop or dog walking service with an attractive Instagram account is…